Blog
From Clicks to Customers: Talking Google Ads and SEO on the Decoding Clicks and Cashflow Podcast
Braden Tobler joins Tanner Holt on episode 103 of the Decoding Clicks and Cashflow Podcast to break down Google Ads, SEO, lead value, attribution and where AI fits in search.
Why Q4 Is the Worst Time to Ignore Your Local SEO
Q4 local SEO (local search engine optimization during the October to December stretch) is the work most businesses drop right when it matters most. The calendar fills up, staff take time off and the Google Business Profile that brought in calls all year quietly goes...
AI in Marketing: Raising the Bar on Coastal AI Chats
Braden Tobler joins Michelle on Coastal AI Chats to talk about how Massif uses AI across ads, SEO and reporting, why human review is non negotiable, and the KPIs that actually matter.
Is Your Google Ads Budget Ready for the Holiday Rush
A Google Ads budget holiday rush plan has to be set before November, because the ad auction gets crowded fast once...
Brand Search Volume Is Becoming the Most Reliable Leading Indicator of Whether Your Marketing Is Actually Working
Brand search volume is becoming the clearest sign of whether your marketing is actually working, because it measures...
More Google Ads Automation Makes Clean Conversion Data More Important
Google Ads continues to expand its automation capabilities, taking over more of the decisions that used to sit...
Limited by Budget Is No Longer Just a Signal to Spend More In Google Ads
For years, advertisers have seen the “Limited by budget” warning in Google Ads and interpreted it in a fairly simple...
How to Measure SEO Performance When AI Overviews Are Absorbing the Clicks Your Rankings Used to Get
To measure SEO performance now, you have to look past clicks and rankings, because AI Overviews are answering searches...
Ranking First Does Not Mean You Own the Search Result Anymore
For years, ranking first in Google was treated as one of the clearest indicators that an SEO strategy was working. If...
Google Is Finally Measuring AI Search. Do Not Turn It Into Another Vanity Metric
For a while, one of the biggest frustrations with AI search has been measurement. Businesses have been told that AI...
Why Reddit and Community Content Are Showing Up in Your Clients’ Search Results and What to Do About It
Reddit and community content now show up on the first page of Google for searches your clients used to own with clean,...