Blog
Google Is Finally Measuring AI Search. Do Not Turn It Into Another Vanity Metric
For a while, one of the biggest frustrations with AI search has been measurement. Businesses have been told that AI Overviews, AI Mode, ChatGPT, and other AI driven search experiences are changing how people discover information, but marketers have had very little...
Your Customer Does Not Care Whether SEO or Google Ads Gets the Credit
Clients often want to know which channel generated a lead, whether that was SEO, Google Ads, social media, a referral, or increasingly, AI search. The problem is that the customer journey rarely fits neatly into one of those categories. A person may discover a...
How to Evaluate Whether Your Current Marketing Agency Is Actually Moving the Needle
You should evaluate your current marketing agency the moment you feel unsure whether the money you spend each month is...
AI Search Visibility Is Also a Reputation Problem
Most businesses are starting to understand that AI search may change visibility. Fewer clicks. More summaries. More...
When Rankings Shake and Google Says Nothing
Ranking volatility is one of the harder things to explain in SEO. A client sees rankings move. A report shows losses....
AI Generated Ads Need More Than a Disclosure
Google is making AI-generated ads more transparent. That is a good thing. As generative AI becomes more common in...
What a Good SEO Agency Actually Does in the First 90 Days and Why Most Clients Do Not Know
What a strong SEO agency first 90 days plan looks like is rarely visible to the client paying for it, and that gap...
AI Search Is Growing. So Why Are Clicks Getting Harder to Understand?
Google says AI Search is growing. Publishers say clicks are declining. At first, those two statements sound like they...
Why Paid Ads Performance Shifts in the Second Half of the Year and How to Get Ahead of It Before It Happens
Paid ads performance changes in the second half of the year because competition, buyer behavior and platform costs all...
Not All Lost SEO Traffic Is Lost Business
Organic traffic is changing. For years, website traffic was one of the easiest SEO metrics for clients to understand....
Local SEO Is Not Just About Google Maps Anymore and the Businesses That Know This Are Pulling Ahead
Local SEO now stretches far beyond Google Maps, and the businesses treating it like a full search strategy are winning...