Founder project, completed before Massif was formed.
Dixie four-wheel-drive is an off-road auto body shop and store creating some of the most incredible offer vehicles for the roughest environments in the world their customers are some of the most loyal and friendly people I’ve ever met and working with them to assist their customers to help find them online and interact with them on another level was one of the greatest experiences as a marker
When your customers are extremely interested in your product it is so much easier to market to them once you find the watering hole surprisingly Dixie 4 Wheel Drives target market was 55 and up retired said man that had of reasonable income ready to enjoy their retirement to the full extent.
The Goal
The overall goal was to drive online and social interaction with the business to increase recognition worldwide as well as regional for their services and product that they could deliver their service was extraordinary and world renowned.
Results
The results of design branding and a little bit on my marketing helped the business continue their incredible says service online at by taking care and creating a community for their customers.
Skills Used
During my time working with Dixie 4 Wheel Drive I was able to use many of my college skills working with them to redesign and build up a presence online with a new rebranded website that offered ways for their customers to connect and interact with them.
- Web design
- Graphic design
- Branding
- Social media marketing
- Consulting
- Keyword optimization
- SEO (search engine optimization)
- Photography
- Videography
- Other traditional marketing tactics
Lessons Learned
I learned that knowing your audience and giving them the easiest way to find you and interact with you will make everyone’s life easier knowing the target market for Dixie 4 Wheel Drive. It helped a lot for us to strategically market to the individuals that are most likely to purchase making sure there is used to interact and answer the questions they need through communication with the business or keeping up-to-date with the latest trends in the industry via social media and online information.