Lazalu Zion: Building an Online Home for an Off Grid Retreat Near Zion

by | May 19, 2018 | Marketing Case Studies, Analytics, Business Listing Management, Consulting, Content Marketing, Conversion Rate Optimization, Paid Social Media Marketing / SMM, Search Engine Marketing / PPC, Search Engine Optimization / SEO, Video Creation, Web Development, Website Hosting & Security

Last updated: November 2026

Snapshot

  • Client: Lazalu, near Zion National Park, Utah
  • Industry: Vacation rental and artist retreat
  • Services: Website, SEO, content and paid ads
  • Year: 2018

The Challenge

For about twenty years Lazalu was a retreat for artists. When its owner, Robert, opened the home to guests on Airbnb and VRBO, it needed a web presence of its own that could support marketing for the long term.

What We Did

We built a new website designed for search from day one, added content about the property and nearby experiences, and ran paid ads to reach travelers planning Zion trips.

The Outcome

Lazalu kept high occupancy, staying booked through most of the season.

Reserve Lazalu, Zion National Parks Premier Remote Resort06 - The Zion Adobe Suite at Lazalu

Reserve Lazalu, Zion National Parks Premier Remote Resort22The Zion Guest House at Lazalu

Dixie 4 Wheel Drive: Top Local Rankings for a St. George 4×4 Specialist

by | January 26, 2018 | Marketing Case Studies, Analytics, Business Listing Management, Consulting, Content Marketing, Conversion Rate Optimization, Email Marketing, Paid Social Media Marketing / SMM, Search Engine Marketing / PPC, Search Engine Optimization / SEO, Video Creation, Web Development | 0 Comments

Dixie 4 Wheel Drive builds and upgrades Jeeps, trucks and side by sides in one of the best off road regions in the West. They wanted an online presence that matched their reputation, locally and with off road customers nationwide.

Read More

How Local Marketers Are Dealing with the Business Impact of a World Health Crisis

by | May 7, 2020 | Blog | 0 Comments

The Covid-19 pandemic has brought changes in every aspect of our lives including how we do business. With several parts of the world in lockdown and many people working from home, both local businesses and marketers have had to come up with new ways of doing business....
Read More

Moab Cliffs & Canyons Website Redesign: Faster, Mobile Ready and Easier to Book

by | January 23, 2023 | Marketing Case Studies, Web Development, Website Hosting & Security | 0 Comments

Most visitors plan Moab trips on their phones, and the old site was slow on mobile. Booking a tour took more steps than it should have.

Read More

SEO for Service Businesses: The Proven Playbook to Dominate Local Search in 2025

by | April 18, 2025 | Blog | 0 Comments

If you run a service-based business, ranking high in local search results is no longer optional—it’s a necessity. Whether you’re a plumber, personal trainer, or marketing consultant, local SEO is the key to ensuring potential customers in your area can find you...
Read More


Technique

Our Approach

01

Select Services

Let’s find the right marketing services to fit your business needs.

02

Identify A Strategy

Our team will craft the deliverables to make you succeed.

03

Reach Your Objective

We will track and manage our path with refined reporting and goals.

Other Readings

Our Other Posts