Operating During A World Health Crisis: Helpful Tips for Local Businesses

by | May 21, 2020 | Blog

The current changes brought about by the COVID-19 pandemic have had far-reaching consequences for businesses. With various states and countries on lockdown, several businesses have had to temporarily close or change their mode of operating.

Marketing Blog Photo (3)

In these difficult times, both local businesses and local digital marketers can find ways of collaborating so that we all come out strong when this is all over.

If you are a business owner, here are some tips that’ll help you keep going during this world health crisis.

  • Stick to all public regulations.

One of the most important things to do right now is to adhere to the laws and regulations that have been put in place to mitigate COVID-19 in your city or state. Also, ensure that you consume news from trusted sources to stay informed as the crisis progresses. If you’re unclear about a certain guideline, reach out to the relevant local authority for clarification.

  • Make communication a priority.

As a digital marketing consultant, I can’t emphasize how important communication between businesses and their customers. Staying in touch with my various clients during this crisis has helped me identify their concerns, allowing me to re-strategize some of my strategies to benefit them.

Businesses can’t afford to go quiet at such a crucial time as this. Find ways to stay in touch with your customers either through social media platforms or email. Additionally, you can use your Google My Business profile and your website to convey important information e.g. change of operating hours, delivery schedules, etc. to your clients and customers.

  • Operate as fully as possible.

Just because most of the world is on lockdown doesn’t mean you can’t keep operating. If your business is deemed essential, find ways to adapt to the current situation and keep going. For instance, if you are a restaurant, look into deliveries or drive-throughs.

If you haven’t already done so, take advantage of the incredible opportunities afforded by e-commerce. Right now a lot of people are indoors which means they have more time to research and find your products and services. Be ready to serve them when they do.

You can also look into ways to connect and conduct business visually with your target customers. This depends on your area of business e.g. if you run a gym, you could hold online fitness classes. Other business owners can hold meetings or appointments virtually or connect with customers on social media.

Now that you have much more time on your hands, this is the perfect time to increase your business knowledge. There are plenty of courses being offered online for free or at reduced prices that can help you learn how to boost your business. Put your downtime to good use by enrolling for some of these.

The current health crisis has forced us to consider different ways of doing business. Schedule a consultation with me today and let’s discuss ways you can keep your business going in these trying times.


ARQ Marketing – Dental & Orthodontic Agency

I’m was very happy to begin work with a team of professionals that have had years of experience in the dental and orthodontic practice space. With my passion for marketing and technical execution and their wide industry knowledge we are working with local...

Dentma – Orthodontic Software

I’m was very happy to begin work with a amazing company working in a focused niche where they are skillfully helping professionals take their business to the next level. The Ava team at Dentma is focused on creating a software that works for the orthodontist and their...

The 5 SEO Recommendations That Matter in the End

In my line of work, dealing with SEO is pretty much standard so I know first-hand how quickly things change in that field. This makes it hard to measure its impact to understand what works and what doesn’t. However, over the years, I’ve come to realize there are some...

Navigating Google’s Algorithm Updates: Tips for SEO Marketing Agencies

As businesses begin crafting their SEO strategies, a key factor to consider is Google's deceptively complex algorithm updates. With each update, Google makes changes that can affect how marketers have traditionally managed SEO campaigns and require strategic pivots in...