Paragon Adventures: Reversing a Slow Search Decline for a St. George Guide Company

by | Dec 9, 2019 | Marketing Case Studies, Analytics, Business Listing Management, Consulting, Conversion Rate Optimization, Search Engine Optimization / SEO

Last updated: November 2026

Snapshot

  • Client: Paragon Adventures, St. George, Utah
  • Industry: Adventure tour guides
  • Services: SEO, content, Google Ads, hosting and security
  • Year: 2019

The Challenge

Paragon Adventures, owned by local climbing legend Todd Goss, is one of Southern Utah’s most established guide companies. Its website had been slowly losing search visibility for a long time, and the decline was becoming a concern.

What We Did

We audited the site and fixed the technical issues hurting its visibility, then supported the recovery with content and Google Ads aimed at visitors planning tours around St. George and Zion.

The Outcome

With the technical issues fixed and ads running alongside, Paragon saw more tour bookings.

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