- YouTube SEO Comment count appears to be a very influential ranking factor. We found that a video’s comment count strongly correlates with higher rankings.
- Longer videos significantly outperform shorter videos. The average of the first page YouTube video is 14 minutes and 50 seconds.
- Videos on Youtube with a runtime of 10 – 15 minutes have the strongest performance.
- We discovered that a video’s number of views has a significant correlation with its ranking on YouTube.
- The number of shares a video generates is strongly tied to first page YouTube rankings.
- The number of subscribers a channel has is moderate odds for getting the video ranked, even if it doesn’t have thousands of subscribers.
- YouTube can now understand video content without the help of metadata. YouTube knows your video content, regardless of your video tags.
- Keyword rich tags increase search traffic by 60% and subscribers by 22.7%.
- Videos with an exact match keyword in their title are slightly more likely to rank better than those without.
- Videos on the first page of YouTube searches tend to be HD.
- There were zero correlation between keyword-optimized video descriptions and rankings.