marketing update

Were You Impacted By The “Medic” Core Google Search Algorithm Update

by | Aug 13, 2018 | Blog

Google recently confirmed that they did a new broad core update to their algorithm. This update had a large impact and was rolled out the beginning of August 2018, This update seemed to disproportionately affect sites in the health and wellness niches although other large-scale impacts were seen in all verticals.

See the resources below for more information on the “Medic” core update. For a review of all the updates please review the change log provided by the team at Moz.

Please contact me if you have concerns about the impact this had to your website.

What Does Google New Upgraded GMB Mean for Local Businesses?

by | September 21, 2020 | Blog | 0 Comments

The digital world changes so fast and as a digital marketer, you have to stay on top of these changes. Take for instance the recent changes to Google My Business (GMB). In July 2020, a few people noticed that Google seemed to be testing out upgraded GMB profiles where...
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The Rise of Visual Search: How to Optimize Your Content for Image-Based Queries

by | November 14, 2024 | Blog | 0 Comments

Optimize your content for visual search to boost visibility and traffic. Learn how high-quality images, alt text, and schema markup can enhance your SEO and user experience. Explore Massif.Co’s strategies for effective visual search optimization.

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Rocner – Canyoneering Gear

by | July 16, 2019 | Marketing Case Studies, Analytics, Consulting, Content Marketing, Conversion Rate Optimization, Paid Social Media Marketing / SMM, Search Engine Marketing / PPC, Search Engine Optimization / SEO, Web Development, Website Hosting & Security | 0 Comments

I was approached with the opportunity to work with a company in the medical space that wanted to utilize a common dropshipping platform to sell the goods they had access to. Although the project was not a good fit for the parties, it lead me down a exiting rabbit hole...
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How Google’s Exact Match Type Algorithm Adjustment Isn’t Ready To Deliver

by | November 14, 2018 | Blog | 0 Comments

Google ads are in the process of adjusting the use of their exact match type and its impact in future ads. As we are given more options in some areas and worry about crafting ads more and more, Google is making adjustments to a match type that seemed like it was...
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