marketing update

Were You Impacted By The “Medic” Core Google Search Algorithm Update

by | Aug 13, 2018 | Blog

Google recently confirmed that they did a new broad core update to their algorithm. This update had a large impact and was rolled out the beginning of August 2018, This update seemed to disproportionately affect sites in the health and wellness niches although other large-scale impacts were seen in all verticals.

See the resources below for more information on the “Medic” core update. For a review of all the updates please review the change log provided by the team at Moz.

Please contact me if you have concerns about the impact this had to your website.

Rocner – Canyoneering Gear

by | July 16, 2019 | Marketing Case Studies, Analytics, Consulting, Content Marketing, Conversion Rate Optimization, Paid Social Media Marketing / SMM, Search Engine Marketing / PPC, Search Engine Optimization / SEO, Web Development, Website Hosting & Security | 0 Comments

I was approached with the opportunity to work with a company in the medical space that wanted to utilize a common dropshipping platform to sell the goods they had access to. Although the project was not a good fit for the parties, it lead me down a exiting rabbit hole...
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Beyond the Basics: Advanced Strategies for Google My Business Optimizations

by | August 18, 2024 | Blog | 0 Comments

Local SEO is more important than it has ever been. With the digital landscape evolving rapidly, having a robust online presence is critical for businesses. If you're already familiar with the basics of Google My Business (GMB), then you're on the right track. But to...
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Leveraging Competitive Search Analysis for Marketing Insight

by | June 26, 2024 | Blog | 0 Comments

Staying ahead of the competition is key to sustaining growth and maintaining a competitive edge in digital marketing. One of the most effective ways to gain this advantage is through competitive search analysis. By understanding what works for your competitors, you...
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Limited by Budget Is No Longer Just a Signal to Spend More In Google Ads

by | September 26, 2026 | Blog, Search Engine Optimization / SEO | 0 Comments

For years, advertisers have seen the “Limited by budget” warning in Google Ads and interpreted it in a fairly simple way. Google thinks there is more demand available, and if we spend more money, we may be able to capture more of it. That interpretation was never...
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