Organic Search & Paid Ads
Your Strategic Partners For New Leads
Search Optimization
Paid Advertising
Marketing Consulting
Lead Generation Strategies
Month 1
START THE PROCESS
- Keyword Research & Audits
- We will create the campaigns
- Optimize keywords and website
- Create monthly written content and landing pages
Month 2-5
START MOVING UP
- Google will starts recognizing the site
- Ads are launched on industry platforms
- Keywords start to rank but still fluctuate heavily
- Earn Google's trust in the website
Month 6-9
REACH THE FIRST PAGE
- This is where you'll typically reach the first page!
- Start implementing more targeted high value keywords
- Optimize increasing keywords and website technical details
Month 9-24+
KEEP GOING
- Now you're on the first page, and we want to keep it that way!
- We’ll keep adding relevant keyword focused content to build on the site’s relationship with Google
- More content & keywords = more traffic and $$$
Our Search Marketing Services
Our quality comes from years of practiced organic & paid lead generation, marketing content, & strategy with focused passion and attention to detail.
First
Research
Using our expertise, we craft solutions that offer tangible benefits and uncover new opportunities for you.
Second
Craft
Together we can unlock market potential by combining client data and industry insights to build successful campaigns!
Third
Grow
Through truth-seeking, we build better futures and optimize every step of your customer’s journey.
Search Optimization
Paid Advertising
Marketing Consulting
Phase 1
LAY A SOLID FOUNDATION
Just like a house, your SEO & Ads need a solid foundation to succeed.
Here’s what we’ll do in this phase:
- Run an in-depth site analysis (structure, loading speed, mobile-friendliness, code, etc.)
- Track data with Google Analytics & other services
- Research the best paid & organic keywords
- Set up campaigns for long-term success
- Implement and optimize keywords, landing pages, and the website
Phase 2
BUILD THE FRAME AND STRUCTURE
Once the campaign launches, we’ll move into phase 2. This is when keywords start moving up, and we’ll make adjustments as needed.
Here’s what to expect in phase 2:
- Optimize NAP (name, address, phone) reviews and citations (Local)
- Incorporate SEO into all URLs
- Paid ads move past the learning phase, and optimizations begin
- Ensure web pages work properly and deliver fast results
- Improve internal linking with proper architecture
Phase 3
CUSTOMIZED CONTENT THAT WORKS FOR YOU
Content isn’t one-size-fits-all. That’s why we make sure it fits your needs—and what search engines want.
Here’s what we do in phase 3:
- Refine paid ads and test new strategies
- Update meta descriptions, H1 tags, and title tags
- Create unique, engaging content with internal links
- Optimize image sizes
- Develop and refine blog posts and pages
Phase 4
PROTECT YOUR FIRST-PAGE RANKING
We’ll work to protect your first-page rankings and high-performing ads. Like a roof, we’ve got you covered.
Here’s how:
- Off-site link building through blogs, articles, and business listings
- Creating high domain authority (DA) links
- Supporting Google My Business review collection (optional)
- Strategically placing keywords into ranking web content
- Monitoring site performance for speed and functionality
Industries
Our Work
Clients
See the specialized businesses we have worked with over the years.
Specialized Marketers
You just want a team that can take care of what you need. Massif has the expertise to get it done for you.
What Is A Massif
In geology, a massif is an independent, compact group of mountains, by being more rigid than the rocks that surround it, a massif retains its structure even when displaced.
Our Peak performing team make up the Massif that supports our clients growth and wellbeing.
Search Optimization
Paid Advertising
Marketing Consultants
What We See
Vision
Our vision is to be a leader in the search engine marketing industry by creating innovative strategies that foster sustainable growth and provide superior service for our clients and customers. Through research-driven search insights, cutting-edge technology, and strategic partnerships, we seek to make meaningful impacts in the communities we support by understanding the customers' needs and delivering reliable information tailored to their requests.
The Future
Our Mission
When clients partner with us, they not only empower our team to help their business reach new heights - but also allow us to make a positive impact on the communities they serve. We're honored by any opportunity that comes our way, but will always strive for excellence and ensure each of our partners receive an experience worth investing in.
Our Latest Posts
Why Technical SEO Still Determines Whether Content Succeeds
One of the most common frustrations we hear from new clients is simple. They are producing content, investing in SEO, and still not seeing the results they expected. In almost every case, the issue is not the content. It is the foundation underneath it. At Massif, we...
Why UX and SEO Are Now Inseparable
For years, SEO and user experience were treated as two separate conversations. One team focused on rankings. Another team focused on design. That separation does not work anymore. At Massif, we have seen too many sites rank well but fail to convert. And when that...
How AI Search Tools Are Changing the Way Customers Discover Businesses
Remember when searching online meant typing a few keywords into a search bar and sifting through pages of blue links? That era is quickly fading. Now, customers are asking full questions and getting instant, conversational answers from AI-powered tools. This shift is...