by Braden Tobler | Oct 30, 2026 | Blog, Search Engine Optimization / SEO
The best time to audit your search strategy is before the year closes, while you still have 12 full months of data and a few weeks to act on it. By January, budgets get locked, new campaigns launch and this year’s lessons fade into a spreadsheet nobody opens....
by Braden Tobler | Oct 29, 2026 | Blog, Media Coverage, Search Engine Marketing / PPC, Search Engine Optimization / SEO
Braden Tobler joins Tanner Holt on episode 103 of the Decoding Clicks and Cashflow Podcast to break down Google Ads, SEO, lead value, attribution and where AI fits in search.
by Braden Tobler | Oct 20, 2026 | Blog, Search Engine Optimization / SEO
Q4 local SEO (local search engine optimization during the October to December stretch) is the work most businesses drop right when it matters most. The calendar fills up, staff take time off and the Google Business Profile that brought in calls all year quietly goes...
by Braden Tobler | Oct 15, 2026 | Analytics, Blog, Content Marketing, Media Coverage
Braden Tobler joins Michelle on Coastal AI Chats to talk about how Massif uses AI across ads, SEO and reporting, why human review is non negotiable, and the KPIs that actually matter.
by Braden Tobler | Oct 10, 2026 | Analytics, Blog, Paid Social Media Marketing / SMM
A Google Ads budget holiday rush plan has to be set before November, because the ad auction gets crowded fast once Black Friday campaigns start running. Thanksgiving falls on November 26 this year. That puts Black Friday on November 27 and Cyber Monday on November 30,...
by Braden Tobler | Sep 30, 2026 | Blog
Brand search volume is becoming the clearest sign of whether your marketing is actually working, because it measures something almost nothing else can fake: how many people want you specifically. When someone types your business name into Google, they are not...
