Bakersfield Smile Design is a prominent dental practice in Bakersfield, California, offering a comprehensive range of dental services including general and cosmetic dentistry, orthodontics, and dental implants. Despite their high-quality care and advanced treatments, the practice faced challenges in boosting online visibility, attracting new patients, and increasing overall website engagement.

Challenges

1. Low Search Engine Visibility: The practice’s website was not ranking well in search engine results, limiting their online exposure to potential patients.
2. Underperforming Google Ads: Existing Google Ads campaigns had low click-through rates (CTR) and conversion rates, leading to insufficient patient inquiries.
3. Limited Social Media Engagement: Social media ads lacked engagement, reducing opportunities to connect with the local community and potential patients.

Solution

Massif.Co was engaged to overhaul Bakersfield Smile Design’s digital marketing strategy, focusing on search engine optimization (SEO), Google Ads, and social media advertising through Meta. Our approach included the following components:

SEO Optimization:

• Keyword Research: Conducted in-depth keyword research to identify high-value search terms related to dental services in Bakersfield, including specific treatments like “cosmetic dentistry Bakersfield” and “dental implants Bakersfield.”
• On-Page Optimization: Improved the website’s content, meta descriptions, and headers to align with targeted keywords, enhancing relevance and searchability.
• Technical SEO: Addressed technical issues such as site speed, mobile responsiveness, and internal linking to improve overall search engine performance.
• Local SEO: Optimized the Google My Business profile and built local citations to increase visibility in local search results and attract patients in the Bakersfield area.

Google Ads Campaign Management:

• Ad Creation: Developed engaging ad copy and visuals emphasizing Bakersfield Smile Design’s unique selling points and special offers.
• Targeting and Optimization: Implemented targeted strategies to reach potential patients in Bakersfield, including geo-targeting and demographic targeting. Adjusted bidding strategies to maximize ad spend efficiency and improve ROI.
• Conversion Tracking: Established conversion tracking to measure the effectiveness of ads and determine which keywords and ads were driving the most patient inquiries.

Social Media Ads through Meta:

• Campaign Strategy: Created a targeted social media advertising strategy to enhance brand awareness and drive patient appointments through Meta platforms (Facebook and Instagram).
• Ad Design and Targeting: Designed visually appealing ads and used Meta’s advanced targeting options to reach specific demographics and interests related to dental care. Focused on retargeting previous website visitors and engaging lookalike audiences.
• Engagement Campaigns: Launched engagement campaigns to build brand awareness and foster a connection with the local community.

Ongoing Optimization and Reporting:

• Performance Monitoring: Continuously monitored the performance of SEO, Google Ads, and social media campaigns, making data-driven adjustments to enhance results.
• Monthly Reports: Provided detailed monthly reports highlighting key metrics, campaign performance, and actionable insights for further optimization.

Results

SEO Improvements:

• Increased Organic Traffic: Bakersfield Smile Design experienced a 55% increase in organic traffic within six months, with improved rankings for key dental-related keywords.
• Enhanced Local Visibility: The practice’s Google My Business profile saw a 70% increase in local search visibility, leading to more phone inquiries and website visits.

Google Ads Performance:

• Higher Click-Through Rate: The CTR for Google Ads campaigns improved by 45%, reflecting more effective ad copy and targeting.
• Increased Patient Inquiries: The number of patient inquiries generated through Google Ads increased by 60%, leading to a significant boost in new patient appointments.
• Improved ROI: The return on ad spend (ROAS) improved by 50%, demonstrating a more efficient use of the ad budget.

Social Media Advertising Success:

• Increased Engagement: Social media engagement rates, including likes, comments, and shares, grew by 65% due to targeted and visually compelling ads.
• Higher Appointment Bookings: Social media ad campaigns resulted in a 55% increase in appointment bookings directly from social platforms.
• Greater Brand Awareness: Bakersfield Smile Design’s brand visibility improved significantly, with a notable increase in followers and interactions across Facebook and Instagram.

Conclusion

Massif.Co’s comprehensive approach to SEO, Google Ads, and social media advertising successfully enhanced Bakersfield Smile Design’s online presence, driving increased traffic, patient inquiries, and overall engagement. By implementing a strategic digital marketing plan, we were able to significantly boost the practice’s visibility and attract new patients in the Bakersfield area.