How to Use Performance Max Campaigns Without Losing Control of Your Data
by Massif.Co | May 28, 2026 | Blog, Search Engine Marketing / PPC, Search Engine Optimization / SEO | 0 Comments
Performance Max campaigns can feel both exciting and uncomfortable. You get access to Google’s full ad network, automated bidding, audience signals, creative testing, and machine learning in one campaign type. But you also give the system more control than many...
The 5 Biggest Google Ads Updates of 2019
by Massif.Co | April 13, 2020 | Blog | 0 Comments
Online advertising is one of those things you can’t afford to ignore as a digital marketer. This is one of the areas I really focus on as it could make a difference in whether my clients have more conversions and sales or their businesses get swamped by the...
Creating Better Online Content Through NLP (Natural Language Processing)
by Massif.Co | January 9, 2020 | Blog | 0 Comments
SEO has come a long way since the early days of my career. Back then keyword stuffing or writing for robots was the in thing if you wanted your content to rank highly. Nowadays things are different and we no longer need to prioritize content just for search engines....
Paragon Adventures – Southern Utah Tour Guides
by Massif.Co | December 9, 2019 | Marketing Case Studies, Analytics, Business Listing Management, Consulting, Conversion Rate Optimization, Search Engine Optimization / SEO | 0 Comments
Being heavily involved in the outdoor industry in southern Utah I have developed friendships and connections with local guides, company owners and outdoor enthusiasts. Enter Todd Goss is one of the local rock climbing legends and developers in the area is the owner of...
Recent Posts
- Local SEO Is Not Just About Google Maps Anymore and the Businesses That Know This Are Pulling Ahead
- What Lead Generation Actually Looks Like for Service Businesses That Cannot Afford to Wait on Organic Traffic
- The Blog Is No Longer the Center of the SEO Strategy
- Ranking First Is Not the Only Search Visibility Game Anymore
- The Google Ads Strategist Is Not Dead. The Job Just Got Smarter
