Improved Ranking By Choosing the Right Google My Business Category for Your Local Business
by Massif.Co | February 7, 2019 | Blog | 0 Comments
Being a digital marketing consultant means I spend most of my time looking for new ways to market my clients’ businesses to attract new customers. That’s why I was so excited when I first discovered Google My Business (GMB). This latest offering from Google is...
Search Isn’t Dead—It’s Fragmented. How to Win Visibility Across Google, SGE, ChatGPT, and More
by Massif.Co | September 30, 2025 | Blog, Search Engine Optimization / SEO | 0 Comments
Remember when SEO meant optimizing for one search engine? Those days are over. Your potential customers now search across multiple platforms—Google's traditional results, SearchGPT, ChatGPT, Perplexity, and emerging AI tools. If your multi-platform search visibility...
Ever After Events
by Massif.Co | April 26, 2021 | Marketing Case Studies, Analytics, Business Listing Management, Consulting, Content Marketing, Conversion Rate Optimization, Search Engine Marketing / PPC, Search Engine Optimization / SEO, Web Development, Website Hosting & Security | 0 Comments
Working with a very niched new businesses is quite enjoyable when you can see rock star results right off the bat. The princesses at Ever After Events are passionate about bringing magic to the homes and events they are welcomed to. SEO for a niche company like this...
How Google’s Exact Match Type Algorithm Adjustment Isn’t Ready To Deliver
by Massif.Co | November 14, 2018 | Blog | 0 Comments
Google ads are in the process of adjusting the use of their exact match type and its impact in future ads. As we are given more options in some areas and worry about crafting ads more and more, Google is making adjustments to a match type that seemed like it was...
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