In the course of my work, I’ve occasionally had reason to be embarrassed in front of a client. I remember one scenario clearly- I had spent days preparing my...
Author
Braden Tobler
Founder and CEO, Massif.Co
Braden founded Massif after four years at an SEO agency, where senior mentors taught him the fundamentals and eventually helped him plan the jump to running his own firm. He brings more than ten years of SEO experience and over six years of paid ads management, and he still works hands on across every Massif service.
He grew up in St. George, studied Computer and Information Technology at Dixie State University, and built Massif around a simple belief: be honest about what is worth the budget, measure what actually pays the bills, and never sell hype. His articles cover SEO, Google Ads, AI search and the tracking that proves what is working.
- 10+ years of SEO experience
- 6+ years of paid ads management
- Founder and CEO of Massif.Co
- Computer and Information Technology, Dixie State University
- Podcast guest on search, ads and AI
- Based in St. George, Utah
As Heard On
Podcasts and Media
Decoding Clicks and Cashflow | Coastal AI Chats | Right Media Group Chronicles | Marketing Lyfe with Taylor Timothy
Writing
Articles by Braden
How An SEO Tackles An Audience Focused Content Marketing Strategy
A large part of my work as a digital marketing consultant involves coming up with a content marketing strategy for my clients. Since SEO is one of my fortes,...
How Google’s Exact Match Type Algorithm Adjustment Isn’t Ready To Deliver
Google ads are in the process of adjusting the use of their exact match type and its impact in future ads. As we are given more options in some areas and...
Paid Audience Targeting Won’t Overcome SEO Focused Keyword Targeting Anytime Soon
Every so often in my digital marketing career, I come across strategies that are touted as game changers. One of the marketing techniques that has gained...
Google My Businesses New “Follow” Button Has Been Noticed By SEO’s
Google’s latest feature for business in maps and Google My Business is making an impact in the SEO community. Google has recently added a "Follow" button to...
The Perfect Blog Post Length Or Publishing Frequency Doesn’t Exist For SEO
Once in a while, I come across an article giving recommendations for the “ideal blog post length” or the “perfect publishing frequency”. While I acknowledge...
The Ranking Factors To Remember: SEO’s Unchanging Fundamentals
As a digital marketing consultant, I often find myself spending time on some online forums populated by freelancers, entrepreneurs and small business owners....
Talking SEO On The Marketing Lyfe Podcast With Taylor Timothy
Braden Tobler joins Taylor Timothy on episode 5 of the Marketing Lyfe podcast to talk search intent, keyword research, earning quality backlinks and why there are no magic bullets in SEO.
Finding Balance Between Work Tasks & Business Admin Tasks In The Workplace
I’ve always made it a priority to have a work-life balance. As I have settled into life as a self-employed full-time digital marketing consultant I have found...