The best time to audit your search strategy is before the year closes, while you still have 12 full months of data and a few weeks to act on it. By January,...
Author
Braden Tobler
Founder and CEO, Massif.Co
Braden founded Massif after four years at an SEO agency, where senior mentors taught him the fundamentals and eventually helped him plan the jump to running his own firm. He brings more than ten years of SEO experience and over six years of paid ads management, and he still works hands on across every Massif service.
He grew up in St. George, studied Computer and Information Technology at Dixie State University, and built Massif around a simple belief: be honest about what is worth the budget, measure what actually pays the bills, and never sell hype. His articles cover SEO, Google Ads, AI search and the tracking that proves what is working.
- 10+ years of SEO experience
- 6+ years of paid ads management
- Founder and CEO of Massif.Co
- Computer and Information Technology, Dixie State University
- Podcast guest on search, ads and AI
- Based in St. George, Utah
As Heard On
Podcasts and Media
Decoding Clicks and Cashflow | Coastal AI Chats | Right Media Group Chronicles | Marketing Lyfe with Taylor Timothy
Writing
Articles by Braden
From Clicks to Customers: Talking Google Ads and SEO on the Decoding Clicks and Cashflow Podcast
Braden Tobler joins Tanner Holt on episode 103 of the Decoding Clicks and Cashflow Podcast to break down Google Ads, SEO, lead value, attribution and where AI fits in search.
Why Q4 Is the Worst Time to Ignore Your Local SEO
Q4 local SEO (local search engine optimization during the October to December stretch) is the work most businesses drop right when it matters most. The...
AI in Marketing: Raising the Bar on Coastal AI Chats
Braden Tobler joins Michelle on Coastal AI Chats to talk about how Massif uses AI across ads, SEO and reporting, why human review is non negotiable, and the KPIs that actually matter.
Is Your Google Ads Budget Ready for the Holiday Rush
A Google Ads budget holiday rush plan has to be set before November, because the ad auction gets crowded fast once Black Friday campaigns start running....
Brand Search Volume Is Becoming the Most Reliable Leading Indicator of Whether Your Marketing Is Actually Working
Brand search volume is becoming the clearest sign of whether your marketing is actually working, because it measures something almost nothing else can fake:...
More Google Ads Automation Makes Clean Conversion Data More Important
Google Ads continues to expand its automation capabilities, taking over more of the decisions that used to sit directly with advertisers. AI Max can expand...
Limited by Budget Is No Longer Just a Signal to Spend More In Google Ads
For years, advertisers have seen the “Limited by budget” warning in Google Ads and interpreted it in a fairly simple way. Google thinks there is more demand...
How to Measure SEO Performance When AI Overviews Are Absorbing the Clicks Your Rankings Used to Get
To measure SEO performance now, you have to look past clicks and rankings, because AI Overviews are answering searches before anyone reaches your site. Your...