Google says AI Search is growing. Publishers say clicks are declining. At first, those two statements sound like they contradict each other. But in reality,...
Author
Braden Tobler
Founder and CEO, Massif.Co
Braden founded Massif after four years at an SEO agency, where senior mentors taught him the fundamentals and eventually helped him plan the jump to running his own firm. He brings more than ten years of SEO experience and over six years of paid ads management, and he still works hands on across every Massif service.
He grew up in St. George, studied Computer and Information Technology at Dixie State University, and built Massif around a simple belief: be honest about what is worth the budget, measure what actually pays the bills, and never sell hype. His articles cover SEO, Google Ads, AI search and the tracking that proves what is working.
- 10+ years of SEO experience
- 6+ years of paid ads management
- Founder and CEO of Massif.Co
- Computer and Information Technology, Dixie State University
- Podcast guest on search, ads and AI
- Based in St. George, Utah
As Heard On
Podcasts and Media
Decoding Clicks and Cashflow | Coastal AI Chats | Right Media Group Chronicles | Marketing Lyfe with Taylor Timothy
Writing
Articles by Braden
Why Paid Ads Performance Shifts in the Second Half of the Year and How to Get Ahead of It Before It Happens
Paid ads performance changes in the second half of the year because competition, buyer behavior and platform costs all move at once. Campaigns that ran...
Not All Lost SEO Traffic Is Lost Business
Organic traffic is changing. For years, website traffic was one of the easiest SEO metrics for clients to understand. If traffic was up, things felt good. If...
Local SEO Is Not Just About Google Maps Anymore and the Businesses That Know This Are Pulling Ahead
Local SEO now stretches far beyond Google Maps, and the businesses treating it like a full search strategy are winning customers the ones stuck on map...
What Lead Generation Actually Looks Like for Service Businesses That Cannot Afford to Wait on Organic Traffic
Lead generation for service businesses that cannot afford to wait on organic traffic starts with one honest admission: search engine optimization takes...
The Blog Is No Longer the Center of the SEO Strategy
For a long time, blog content was treated like the engine of SEO. Find long tail keywords. Publish articles. Build traffic. Internally link to service pages....
Ranking First Is Not the Only Search Visibility Game Anymore
For years, SEO has been framed around one simple goal. Rank higher. That goal still matters. If your business can rank near the top of Google for high intent...
The Google Ads Strategist Is Not Dead. The Job Just Got Smarter
Google Ads is becoming more automated every year. Performance Max, Smart Bidding, Demand Gen, AI Max, automated creative, broader matching, and...
When Search Sends Fewer Clicks, Your Website Has to Convert Better
Search is changing in a way business owners can feel, even if they are not living inside the SEO world every day. Google is answering more questions directly....