For a lot of business owners, zero click search sounds like bad news. If Google is answering more questions directly in the search results, that must mean...
Author
Braden Tobler
Founder and CEO, Massif.Co
Braden founded Massif after four years at an SEO agency, where senior mentors taught him the fundamentals and eventually helped him plan the jump to running his own firm. He brings more than ten years of SEO experience and over six years of paid ads management, and he still works hands on across every Massif service.
He grew up in St. George, studied Computer and Information Technology at Dixie State University, and built Massif around a simple belief: be honest about what is worth the budget, measure what actually pays the bills, and never sell hype. His articles cover SEO, Google Ads, AI search and the tracking that proves what is working.
- 10+ years of SEO experience
- 6+ years of paid ads management
- Founder and CEO of Massif.Co
- Computer and Information Technology, Dixie State University
- Podcast guest on search, ads and AI
- Based in St. George, Utah
As Heard On
Podcasts and Media
Decoding Clicks and Cashflow | Coastal AI Chats | Right Media Group Chronicles | Marketing Lyfe with Taylor Timothy
Writing
Articles by Braden
The Real Role of Content Refreshing in Modern SEO
There is a point in every SEO strategy where publishing something new is not always the smartest move. Sometimes, the better opportunity is sitting inside the...
Why Paid Ads Perform Differently in the Second Half of the Year and How to Adjust Before the Shift Hits
Paid ads perform differently in the second half of the year because buyer behavior, competition and platform costs all shift once summer ends. What worked in...
What Google’s AI Search Update Means for Businesses That Depend on Leads
The Google AI search update has a lot of business owners feeling nervous, and that worry is fair. Searches that used to send steady clicks to your website now...
Google’s New Search Direction Is Changing What Good SEO Looks Like
Good SEO used to mean a simple recipe: pick your keywords, write enough pages, build some links, and climb the rankings. That formula is fading fast. Google...
Why the Latest Google Update Makes Search Strategy More Important Than Rankings
The latest Google update search strategy shift has a clear lesson: chasing the number one spot is no longer enough. Google now answers more questions directly...
Why SEO Optimization Now Requires Thinking Like an AI Not Just Google
SEO optimization used to feel simpler: find the right keywords, write helpful pages, earn links, and wait for Google to notice. That still matters, but search...
How to Use Performance Max Campaigns Without Losing Control of Your Data
Performance Max campaigns can feel both exciting and uncomfortable. You get access to Google’s full ad network, automated bidding, audience signals, creative...
What Smart Companies Are Doing Differently with Search Marketing in 2026
Have you ever looked at a competitor with a massive marketing budget and wondered how you could possibly keep up? It’s a common feeling. Many businesses...