Blog
Why Google’s AI Overviews Are Reshaping Keyword Strategy
For years, SEO strategy was built around targeting exact search phrases. The logic was simple: if you could match the query, you could rank. But with Google’s AI Overviews reframing queries and generating synthesized answers, that model is losing traction. The shift...
How to Future-Proof Your SEO When Google Keeps Changing the Rules
Every few months, Google seems to shake the SEO snow globe. Rankings shift. Metrics wobble. And somewhere, a business owner opens their analytics dashboard and panics. At Massif, we get it. You’ve put time, energy, and budget into showing up online, and now it feels...
The 5 Biggest Google Ads Updates of 2019
Online advertising is one of those things you can’t afford to ignore as a digital marketer. This is one of the areas I...
St. George Chamber Of Commerce
Being heavily involved in the business industry in southern Utah I have developed friendships and connections with...
Mask Shortage Solution – Pro Bono
During this wild time with economic stress alongside health concerns, there are groups out there doing their best to...
Changes In Local Search: Diving Into The New “Query Carousel”
In the digital marketing world, seemingly small changes can create huge ripples and in my years in the business, I’ve...
Why ⅕ of Young Consumers Didn’t Read Local Business Reviews in 2019
Young people these days are considered digital natives and if you’re in the digital marketing field like I am, you...
ARQ Marketing – Dental & Orthodontic Agency
I’m was very happy to begin work with a team of professionals that have had years of experience in the dental and...
Getting To Clean, Useful Google Analytics Website Data Use
Google Analytics (GA) is one of the most important tools for digital marketers and businesses in this digital era....
Slow Site Speeds Getting You Down? Try These SEO Edits
Part of my job as a digital marketer is to use my skills to help my various clients to leverage on their websites in...
Dentma – Orthodontic Software
I’m was very happy to begin work with a amazing company working in a focused niche where they are skillfully helping...