Blog
Zero-Click Search Is Rising: What It Means for SEO in 2025
Google’s search results have been changing for years, but 2025 marks a new era. AI Overviews, predictive answers, and interactive SERP features are reshaping how users find information. For many searches, users no longer need to click at all. This phenomenon, known as...
Why Simplifying Your Website Might Be the Smartest SEO Move You Make
You’ve probably heard the advice: add more pages, more features, and more content to your website. But what if the secret to better rankings isn't adding more, but taking away? Many business owners believe a complex site signals authority, only to find themselves with...
Attending 2020 Silicon Slopes New Insights & Mark Zuckerberg
I was very glad to have the opportunity to attend this years Silicon Slopes Tech Summit in Salt Lake City for my...
Maximizing The Benefit of Online Content Distribution
The phrase “Content is King” is often thrown around in digital and content marketing circles. We’ve said it so much...
Creating Better Online Content Through NLP (Natural Language Processing)
SEO has come a long way since the early days of my career. Back then keyword stuffing or writing for robots was the in...
What to Know About Featured Snippets & How to Target Your Content
As a digital marketing consultant, part of my job is to keep an eye on my clients’ search engine rankings and spot any...
How Google’s Nofollow, Sponsored, & UGC Links Impact SEO
In my years working in the digital marketing space, one of the things I’ve learned is that SEO is a dynamic field...
Paragon Adventures – Southern Utah Tour Guides
Being heavily involved in the outdoor industry in southern Utah I have developed friendships and connections with...
What Caused Google Review Stars To Drop by 14% In Search
The digital space is dynamic and nothing ever stays the same for long and this spills over to digital marketing as...
4 Tips to Market a Technical Product
In my digital marketing career, I have had the opportunity to craft different kinds of marketing strategies for my...
Organic+Paid+Local: An Alternate Strategy for Constantly Adapting Local SERPs
The digital marketing world is dynamic and nothing ever remains the same for long. Take local SERPs for instance. It...