Blog
How to Control Performance Max Campaigns Without Wasting Budget
Performance Max campaigns promise an all-in-one solution for reaching customers across Google's entire network. But for many, handing over the keys to Google’s AI can feel like a gamble. You set a budget, provide your creative assets, and hope for the best, often with...
How Smart Search Marketing Campaigns Turn Clicks into Clients
Have you ever wondered why your website gets plenty of clicks but so few actual clients? It’s a common frustration. You invest in getting your name to the top of search results, but the traffic doesn’t translate into phone calls or sales. The missing piece isn’t more...
No Time For In House Marketing? Work With A Freelancer
These days it’s no longer a question of whether or not to market your business but how to do it. In my line of work, I...
Google My Business is rolling out ‘Get a Quote’ buttons for Local Businesses
As a digital marketer, I like to keep tabs on what is happening in the digital space and SEO world. So I was excited...
Clearing Confusion Between 301s, 302s, and Canonicals
After working in the digital marketing space for a number of years, I have come to realize that every once in a while,...
Common Website CRO Mistakes Your Current Marketing Team Is Missing
Conversion rate optimization or CRO is one of the processes involved in digital marketing and it’s one of the many...
Common Conversion Tracking Issues Marketers Find In Their Campaigns
Whenever I’m running a digital marketing campaign for my clients, one of the skills I rely on is conversion rate...
The New SEO: Optimizing for Searcher Intent Explained
The whole point of SEO is to get more visitors to your site whether your goal is to sell stuff or attract regular...
Quick Tips From Other Marketers About Hard Times (Applies To All Entrepreneurs)
Another great podcast from my friend Taylor Timothy, give it a listen for some tips that I think can apply to all...
Rocner – Canyoneering Gear
I was approached with the opportunity to work with a company in the medical space that wanted to utilize a common...
Google Is Displaying Podcasts in The Search Results (SERPs): Audio SEO Becoming a Thing
One of the things I really like about my digital marketing job is how dynamic this field is. Something new comes up...