Marketing Quotes I Loved From Seth Godin’s “This Is Marketing”

by | Mar 1, 2019 | Blog

Seth is a remarkable and iconic marketer, as an digital marketer there is a battle between the new age habits and data driven marketing strategies. What I come to appreciate about Seth is his consumer focused marketing theories that are timeless and true to the core of marketing and business goals.

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Listed are some of the gems I have found to be thought provoking and informative. I have only read a third of the book at the time of this publishing, but found it something well worth sharing.

Grab the book yourself here – This Is Marketing: You Can’t Be Seen Until You Learn To See

  • Effective marketing now relies on empathy & service.
  • Time to stop begging people to be your clients (or customers) and time to stop feeling bad for charging for your work.
  • Desire for gain versus avoidance of loss.
  • Everyone has a problem, a desire, a narrative, Who will you seek to serve?
  • Product is for people who believe __________. I will focus on people who want __________.  I promise engaging with what I make will help you get __________.
  • There’s almost always a disconnect between performance and appeal. The engineers choice of the best price/performance combination is rarely the markets choice.
  • Yet we still talk about being very good at our craft as if it’s some sort of bizarre exception.
  • We sell feelings, status, and connection, not tasks or stuff.
  • It’s our job to watch people, figure out what they dream of, and then create a transaction that can deliver that feeling.
  • Without a doubt, the heart and soul of a thriving enterprise is irrational pursuit of becoming irresistible.
  • Every very good customer gets you another one. Dead-end customers aren’t worth the trouble. Silent customers, jealous customers, people who think you need to be kept a secret. . . You can’t grow your work on a cul-de-sac.
  • Who would miss it if it were gone?

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