Top Tips For YouTube SEO From Market Research

by | Dec 6, 2022 | Blog

  1. YouTube SEO Comment count appears to be a very influential ranking factor. We found that a video’s comment count strongly correlates with higher rankings.
  2. Longer videos significantly outperform shorter videos. The average of the first page YouTube video is 14 minutes and 50 seconds.
  3. Videos on Youtube with a runtime of 10 – 15 minutes have the strongest performance.
  4. We discovered that a video’s number of views has a significant correlation with its ranking on YouTube.
  5. The number of shares a video generates is strongly tied to first page YouTube rankings.
  6. The number of subscribers a channel has is moderate odds for getting the video ranked, even if it doesn’t have thousands of subscribers.
  7. YouTube can now understand video content without the help of metadata. YouTube knows your video content, regardless of your video tags.
  8. Keyword rich tags increase search traffic by 60% and subscribers by 22.7%.
  9. Videos with an exact match keyword in their title are slightly more likely to rank better than those without.
  10. Videos on the first page of YouTube searches tend to be HD.
  11. There were zero correlation between keyword-optimized video descriptions and rankings.

 

How Local Marketers Are Dealing with the Business Impact of a World Health Crisis

The Covid-19 pandemic has brought changes in every aspect of our lives including how we do business. With several parts of the world in lockdown and many people working from home, both local businesses and marketers have had to come up with new ways of doing business....

What Caused Google Review Stars To Drop by 14% In Search

The digital space is dynamic and nothing ever stays the same for long and this spills over to digital marketing as well. As a digital marketing consultant, I’ve learned to anticipate and keep an eye out for these changes partly because I love learning new things and...

The Technical Digital Marketing Interview Checklist

[one-half-first]Many business owners love to support the “side hustle” of a friend, friend of a friend, or family; especially when it saves them a buck. Although for many businesses, effective digital marketing online can mean the difference between life or death of...

Deciding What Competitor Keywords to Strategically Target In Your Marketing

Being conversant with keyword research and best SEO practices is a big plus when working as a digital marketing consultant. A huge part of my job involves advising clients on how to improve their search engine rankings and business’ visibility online to net the...