For years, ranking first in Google was treated as one of the clearest indicators that an SEO strategy was working. If a page held the top organic position,...
Author
Braden Tobler
Founder and CEO, Massif.Co
Braden founded Massif after four years at an SEO agency, where senior mentors taught him the fundamentals and eventually helped him plan the jump to running his own firm. He brings more than ten years of SEO experience and over six years of paid ads management, and he still works hands on across every Massif service.
He grew up in St. George, studied Computer and Information Technology at Dixie State University, and built Massif around a simple belief: be honest about what is worth the budget, measure what actually pays the bills, and never sell hype. His articles cover SEO, Google Ads, AI search and the tracking that proves what is working.
- 10+ years of SEO experience
- 6+ years of paid ads management
- Founder and CEO of Massif.Co
- Computer and Information Technology, Dixie State University
- Podcast guest on search, ads and AI
- Based in St. George, Utah
As Heard On
Podcasts and Media
Decoding Clicks and Cashflow | Coastal AI Chats | Right Media Group Chronicles | Marketing Lyfe with Taylor Timothy
Writing
Articles by Braden
Google Is Finally Measuring AI Search. Do Not Turn It Into Another Vanity Metric
For a while, one of the biggest frustrations with AI search has been measurement. Businesses have been told that AI Overviews, AI Mode, ChatGPT, and other AI...
Why Reddit and Community Content Are Showing Up in Your Clients’ Search Results and What to Do About It
Reddit and community content now show up on the first page of Google for searches your clients used to own with clean, well optimized pages. You search a...
Your Customer Does Not Care Whether SEO or Google Ads Gets the Credit
Clients often want to know which channel generated a lead, whether that was SEO, Google Ads, social media, a referral, or increasingly, AI search. The problem...
How to Evaluate Whether Your Current Marketing Agency Is Actually Moving the Needle
You should evaluate your current marketing agency the moment you feel unsure whether the money you spend each month is producing real results. That gut...
AI Search Visibility Is Also a Reputation Problem
Most businesses are starting to understand that AI search may change visibility. Fewer clicks. More summaries. More answers directly inside search results....
When Rankings Shake and Google Says Nothing
Ranking volatility is one of the harder things to explain in SEO. A client sees rankings move. A report shows losses. Important search terms shift. The first...
AI Generated Ads Need More Than a Disclosure
Google is making AI-generated ads more transparent. That is a good thing. As generative AI becomes more common in advertising, users deserve to know when an...
What a Good SEO Agency Actually Does in the First 90 Days and Why Most Clients Do Not Know
What a strong SEO agency first 90 days plan looks like is rarely visible to the client paying for it, and that gap causes more canceled contracts than poor...