Performance Max campaigns promise an all-in-one solution for reaching customers across Google's entire network. But for many, handing over the keys to...
Author
Braden Tobler
Founder and CEO, Massif.Co
Braden founded Massif after four years at an SEO agency, where senior mentors taught him the fundamentals and eventually helped him plan the jump to running his own firm. He brings more than ten years of SEO experience and over six years of paid ads management, and he still works hands on across every Massif service.
He grew up in St. George, studied Computer and Information Technology at Dixie State University, and built Massif around a simple belief: be honest about what is worth the budget, measure what actually pays the bills, and never sell hype. His articles cover SEO, Google Ads, AI search and the tracking that proves what is working.
- 10+ years of SEO experience
- 6+ years of paid ads management
- Founder and CEO of Massif.Co
- Computer and Information Technology, Dixie State University
- Podcast guest on search, ads and AI
- Based in St. George, Utah
As Heard On
Podcasts and Media
Decoding Clicks and Cashflow | Coastal AI Chats | Right Media Group Chronicles | Marketing Lyfe with Taylor Timothy
Writing
Articles by Braden
How Smart Search Marketing Campaigns Turn Clicks into Clients
Have you ever wondered why your website gets plenty of clicks but so few actual clients? It’s a common frustration. You invest in getting your name to the top...
Why Performance Max Is Forcing Marketers to Rethink Keyword Control
If you’re a digital marketer who loves the precision of keyword targeting, the rise of Google’s Performance Max might feel a little unsettling. For years, the...
Building Client Relationships and a Lean Agency Model on Right Media Group Chronicles
Braden Tobler joins Right Media Group Chronicles to talk about starting Massif, running a lean remote agency, building ecommerce foundations, AI and staying honest in a crowded market.
How to Build Search Campaigns That Thrive in Tight Budgets
Does the thought of running a search campaign make you picture a rapidly draining bank account? It’s a common fear. Many businesses assume that effective...
Is Paid Search Still Worth It With AI in the Mix? What to Watch in 2025
The rise of AI search has changed how people start their customer journey. ChatGPT, Gemini, and Google’s AI Overviews are answering more questions directly in...
Google Ads in 2025: What’s Working Now That Automation Took Over
The Google Ads landscape has changed. What used to be a channel driven by hands-on bidding and keyword micromanagement is now a fully automated, AI-optimized...
Search Isn’t Dead: It’s Fragmented. How to Win Visibility Across Google, SGE, ChatGPT, and More
Remember when SEO meant optimizing for one search engine? Those days are over. Your potential customers now search across multiple platforms, Google's...
Not Every Business Needs AI SEO: Here’s How to Know if You’re a Fit
AI search is exploding. Marketers are treating it like the next gold rush, racing to build content, inject prompts, and "optimize" for platforms like ChatGPT...