by Massif.Co | Oct 10, 2026 | Analytics, Blog, Paid Social Media Marketing / SMM
A Google Ads budget holiday rush plan has to be set before November, because the ad auction gets crowded fast once Black Friday campaigns start running. Thanksgiving falls on November 26 this year. That puts Black Friday on November 27 and Cyber Monday on November 30,...
by Massif.Co | Apr 26, 2026 | Blog, Paid Social Media Marketing / SMM
You spent the first quarter of the year trusting automation with your marketing budget. Now, the early numbers are in. Are your Performance Max campaigns actually driving meaningful growth, or just burning through cash? April is a crucial checkpoint for digital...
by Massif.Co | Oct 10, 2025 | Blog, Paid Social Media Marketing / SMM, Search Engine Marketing / PPC
The rise of AI search has changed how people start their customer journey. ChatGPT, Gemini, and Google’s AI Overviews are answering more questions directly in the results page. For some marketers, this has sparked a debate: if AI is handling top-funnel education, is...
by Massif.Co | Mar 5, 2020 | Marketing Case Studies, Analytics, Consulting, Conversion Rate Optimization, Paid Social Media Marketing / SMM, Search Engine Marketing / PPC
I’m was very happy to begin work with a team of professionals that have had years of experience in the dental and orthodontic practice space. With my passion for marketing and technical execution and their wide industry knowledge we are working with local...
by Massif.Co | Jul 16, 2019 | Marketing Case Studies, Analytics, Consulting, Content Marketing, Conversion Rate Optimization, Paid Social Media Marketing / SMM, Search Engine Marketing / PPC, Search Engine Optimization / SEO, Web Development, Website Hosting & Security
I was approached with the opportunity to work with a company in the medical space that wanted to utilize a common dropshipping platform to sell the goods they had access to. Although the project was not a good fit for the parties, it lead me down a exiting rabbit hole...
by Massif.Co | May 19, 2018 | Marketing Case Studies, Analytics, Business Listing Management, Consulting, Content Marketing, Conversion Rate Optimization, Paid Social Media Marketing / SMM, Search Engine Marketing / PPC, Search Engine Optimization / SEO, Video Creation, Web Development, Website Hosting & Security
I’m happy to introduce you to Robert, one of the more remarkable people this world has given us. He has some of the most incredible stories about his travels and full life of adventure as a documentarian, poet and artist. You can see his personal story on his personal...