Blog
How to Evaluate Search Marketing Campaign Performance in April Before Scaling Further
Spring is a critical time for digital growth and business strategy. You launched your new initiatives in January, but are they actually delivering profitable results? Reviewing your search marketing campaigns in April helps you catch wasted spend before the summer...
Search Marketing Campaigns That Drive Revenue Instead of Just Traffic
Have you ever checked your website analytics and felt a rush of excitement seeing a massive spike in visitors, only to realize your actual sales have not moved an inch? It is a frustrating reality for many business owners. You invest time and resources into search...
Attending 2020 Silicon Slopes New Insights & Mark Zuckerberg
I was very glad to have the opportunity to attend this years Silicon Slopes Tech Summit in Salt Lake City for my...
Maximizing The Benefit of Online Content Distribution
The phrase “Content is King” is often thrown around in digital and content marketing circles. We’ve said it so much...
Creating Better Online Content Through NLP (Natural Language Processing)
SEO has come a long way since the early days of my career. Back then keyword stuffing or writing for robots was the in...
What to Know About Featured Snippets & How to Target Your Content
As a digital marketing consultant, part of my job is to keep an eye on my clients’ search engine rankings and spot any...
How Google’s Nofollow, Sponsored, & UGC Links Impact SEO
In my years working in the digital marketing space, one of the things I’ve learned is that SEO is a dynamic field...
Paragon Adventures: Reversing a Slow Search Decline for a St. George Guide Company
Paragon Adventures, owned by local climbing legend Todd Goss, is one of Southern Utah’s most established guide companies. Its website had been slowly losing search visibility for a long time, and the decline was becoming a concern.
What Caused Google Review Stars To Drop by 14% In Search
The digital space is dynamic and nothing ever stays the same for long and this spills over to digital marketing as...
4 Tips to Market a Technical Product
In my digital marketing career, I have had the opportunity to craft different kinds of marketing strategies for my...
Organic+Paid+Local: An Alternate Strategy for Constantly Adapting Local SERPs
The digital marketing world is dynamic and nothing ever remains the same for long. Take local SERPs for instance. It...