Blog
What SEO Optimization and AI Visibility Really Mean for Lead Generation
You’ve likely heard the buzz around artificial intelligence and its impact on digital marketing. It can feel like another complex layer on top of an already confusing landscape. Many business owners are left wondering what the intersection of SEO optimization and AI...
How to Align Performance Max Campaigns with Real Buyer Intent in Q2
Performance Max campaigns are a powerful tool, but are you getting the most out of them? Maybe you've just reviewed your first-quarter advertising reports, and the numbers are frustrating. Your ad spend is up, and your click-through rates look fantastic on paper. Yet,...
No Time For In House Marketing? Work With A Freelancer
These days it’s no longer a question of whether or not to market your business but how to do it. In my line of work, I...
Google My Business is rolling out ‘Get a Quote’ buttons for Local Businesses
As a digital marketer, I like to keep tabs on what is happening in the digital space and SEO world. So I was excited...
Clearing Confusion Between 301s, 302s, and Canonicals
After working in the digital marketing space for a number of years, I have come to realize that every once in a while,...
Common Website CRO Mistakes Your Current Marketing Team Is Missing
Conversion rate optimization or CRO is one of the processes involved in digital marketing and it’s one of the many...
Common Conversion Tracking Issues Marketers Find In Their Campaigns
Whenever I’m running a digital marketing campaign for my clients, one of the skills I rely on is conversion rate...
The New SEO: Optimizing for Searcher Intent Explained
The whole point of SEO is to get more visitors to your site whether your goal is to sell stuff or attract regular...
Quick Tips From Other Marketers About Hard Times (Applies To All Entrepreneurs)
Another great podcast from my friend Taylor Timothy, give it a listen for some tips that I think can apply to all...
Rocner Canyoneering Gear: Launching a Niche E-Commerce Brand From Scratch
Canyoneering is a small sport with specific gear needs, and avid canyoneers have few places to buy functional equipment. The goal was to test an e-commerce strategy in a niche market with a store that served that community well.
Google Is Displaying Podcasts in The Search Results (SERPs): Audio SEO Becoming a Thing
One of the things I really like about my digital marketing job is how dynamic this field is. Something new comes up...