JD Holistic Wellness is a premier wellness center offering holistic therapies, including massage therapy, acupuncture, nutritional counseling, and mental health services. With a focus on natural healing and personalized care, JD Holistic Wellness has built a loyal client base. However, they faced challenges in using Google Ads to attract new clients and grow their practice.
Challenges
Low Online Visibility: JD Holistic Wellness struggled to compete in the crowded wellness and alternative therapy market, resulting in limited ad impressions and clicks.
Inefficient Lead Generation: Previous Google Ads campaigns generated clicks but very few appointments, leading to a high cost per lead (CPL) and a lower return on investment (ROI).
Unfocused Targeting: Campaigns lacked precision, attracting users outside of their ideal client demographic and geographic service area.
Mobile Traffic Optimization: With most searchers coming from mobile devices, campaigns needed optimization to convert mobile users into clients.
Solution
JD Holistic Wellness partnered with Massif.Co to revamp their Google Ads strategy with a focus on increasing high-quality leads, improving cost efficiency, and maximizing ROI.
Strategic Google Ads Campaign Management
Keyword Strategy: Conducted extensive research to identify high-intent keywords such as “holistic wellness center,” “acupuncture near me,” “massage therapy St. George,” and “nutritional counseling services.” Added negative keywords to eliminate irrelevant clicks and improve lead quality.
Geo-Targeting and Demographics: Implemented geo-targeting to focus ads on their local service areas, ensuring visibility to potential clients nearby. Demographic targeting was refined to reach individuals seeking alternative therapies and wellness solutions.
Compelling Ad Copy: Created engaging ad copy that highlighted JD Holistic Wellness’s unique services, including “Natural Healing for Mind and Body,” “Certified Acupuncture Experts,” and “Personalized Holistic Wellness Plans.” Strong calls-to-action encouraged users to “Schedule Your Wellness Appointment Today.”
Landing Page Optimization: Designed and optimized mobile-friendly landing pages with clear messaging, easy navigation, and strong CTAs such as “Book Now” and “Call for a Free Consultation.”
Ongoing Optimization and Performance Tracking
Conversion Tracking: Implemented tracking tools to measure critical actions such as appointment bookings, phone calls, and contact form submissions, ensuring accurate performance insights.
Budget Optimization: Adjusted bids to prioritize high-performing keywords and campaigns that delivered the most conversions while reducing wasted ad spend.
A/B Testing: Conducted A/B tests on ad creatives, headlines, and landing pages to identify the highest-converting variations.
Performance Reporting: Delivered monthly performance reports to JD Holistic Wellness, highlighting key metrics, successes, and opportunities for further growth.
Results
Google Ads Performance
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Increased Appointment Bookings: Google Ads campaigns delivered a 62% increase in appointment bookings, connecting more clients to JD Holistic Wellness’s holistic therapies.
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Lower Cost Per Lead (CPL): By optimizing ad spend and targeting, the CPL decreased by 35%, improving ROI and overall campaign efficiency.
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Higher Click-Through Rate (CTR): The CTR improved by 30% due to more engaging ad copy and precise targeting, increasing traffic to the optimized landing pages.
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Improved Mobile Conversions: Optimized mobile campaigns led to a 45% increase in appointment bookings from mobile devices, ensuring JD Holistic Wellness captured on-the-go searchers effectively.