While being an active outdoorsman and passionate about the great things the outdoors can offer us I was able to cross paths with some incredible and passionate people and the organizations they love. The Utah Public Lands Alliance is one of those organizations. Full of passionate people that are focused on serving those that share the same passion for the outdoors as themselves. Their founding rooted during the growth and economic boom in southern Utah. Land developers were making arrangements to develop swathes of land for new homes or businesses.

While growth is great and something we all must understand can be positive we must keep in mind that some areas must be preserved so that these new residents have access to some of the same outdoors that we love. Certain public land areas in Utah are under threat of development without due process of the other parties at stake.

Goal:  Develop A Online Presence With A Social Media & SEO Focus

Following our project the Utah Public Lands Alliance will have a website that is prepared to be far more competitive in search results over time. The UPLA will have a foundation of Social Media Activity and followers that can help support their mission to protect Utah Public Lands. The members of UPLA will benefit from new blog posts as well as strong regular email newsletters to stay up to date with the latest public land issues that threaten their local land use.

UPLA FB Cover

See what makes Utah Public Lands Alliance so great. See their work online.

Skills Used Within Marketing Term Engagement

Market Data Analysis & Research
100%
Social Media Consulting
100%
Search Engine Optimization
100%
Content Marketing
100%
Email Marketing
100%
Conversion Rate Optimization
100%

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