Dentma: Driving Demo Requests for Orthodontic Practice Software

by | Feb 5, 2020 | Analytics, Consulting, Content Marketing, Conversion Rate Optimization, Marketing Case Studies, Search Engine Marketing / PPC, Search Engine Optimization / SEO

Last updated: November 2026

Snapshot

  • Client: Dentma
  • Industry: Software for orthodontic practices
  • Services: Paid ads, website, creative and video, email marketing and CRM build
  • Year: 2020

The Challenge

Dentma’s Ava software connects directly to a practice’s patient management system and helps orthodontists bring in new patient starts. Selling to busy orthodontists means reaching a narrow audience and turning interest into demos.

What We Did

We ran paid ads aimed at orthodontists and their teams, built the website, creative and video to explain the product, and set up the CRM and email marketing to follow up with every lead.

The Outcome

Demo requests increased as the ads, site and follow up system started working together.

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