Top Tips For YouTube SEO From Market Research

by | Dec 6, 2022 | Blog

  1. YouTube SEO Comment count appears to be a very influential ranking factor. We found that a video’s comment count strongly correlates with higher rankings.
  2. Longer videos significantly outperform shorter videos. The average of the first page YouTube video is 14 minutes and 50 seconds.
  3. Videos on Youtube with a runtime of 10 – 15 minutes have the strongest performance.
  4. We discovered that a video’s number of views has a significant correlation with its ranking on YouTube.
  5. The number of shares a video generates is strongly tied to first page YouTube rankings.
  6. The number of subscribers a channel has is moderate odds for getting the video ranked, even if it doesn’t have thousands of subscribers.
  7. YouTube can now understand video content without the help of metadata. YouTube knows your video content, regardless of your video tags.
  8. Keyword rich tags increase search traffic by 60% and subscribers by 22.7%.
  9. Videos with an exact match keyword in their title are slightly more likely to rank better than those without.
  10. Videos on the first page of YouTube searches tend to be HD.
  11. There were zero correlation between keyword-optimized video descriptions and rankings.

 

What April Data Reveals About Performance Max Campaign Effectiveness

You spent the first quarter of the year trusting automation with your marketing budget. Now, the early numbers are in. Are your Performance Max campaigns actually driving meaningful growth, or just burning through cash? April is a crucial checkpoint for digital...

Why UX and SEO Are Now Inseparable

For years, SEO and user experience were treated as two separate conversations. One team focused on rankings. Another team focused on design. That separation does not work anymore. At Massif, we have seen too many sites rank well but fail to convert. And when that...

Why Google’s AI Overviews Are Reshaping Keyword Strategy

For years, SEO strategy was built around targeting exact search phrases. The logic was simple: if you could match the query, you could rank. But with Google’s AI Overviews reframing queries and generating synthesized answers, that model is losing traction. The shift...

Dentma – Orthodontic Software

I’m was very happy to begin work with a amazing company working in a focused niche where they are skillfully helping professionals take their business to the next level. The Ava team at Dentma is focused on creating a software that works for the orthodontist and their...