In my years working in the digital marketing space, one of the things I’ve learned is that SEO is a dynamic field where changes are constantly happening. Just...
Author
Braden Tobler
Founder and CEO, Massif.Co
Braden founded Massif after four years at an SEO agency, where senior mentors taught him the fundamentals and eventually helped him plan the jump to running his own firm. He brings more than ten years of SEO experience and over six years of paid ads management, and he still works hands on across every Massif service.
He grew up in St. George, studied Computer and Information Technology at Dixie State University, and built Massif around a simple belief: be honest about what is worth the budget, measure what actually pays the bills, and never sell hype. His articles cover SEO, Google Ads, AI search and the tracking that proves what is working.
- 10+ years of SEO experience
- 6+ years of paid ads management
- Founder and CEO of Massif.Co
- Computer and Information Technology, Dixie State University
- Podcast guest on search, ads and AI
- Based in St. George, Utah
As Heard On
Podcasts and Media
Decoding Clicks and Cashflow | Coastal AI Chats | Right Media Group Chronicles | Marketing Lyfe with Taylor Timothy
Writing
Articles by Braden
Paragon Adventures: Reversing a Slow Search Decline for a St. George Guide Company
Paragon Adventures, owned by local climbing legend Todd Goss, is one of Southern Utah’s most established guide companies. Its website had been slowly losing search visibility for a long time, and the decline was becoming a concern.
What Caused Google Review Stars To Drop by 14% In Search
The digital space is dynamic and nothing ever stays the same for long and this spills over to digital marketing as well. As a digital marketing consultant,...
4 Tips to Market a Technical Product
In my digital marketing career, I have had the opportunity to craft different kinds of marketing strategies for my various clients. Some of the most...
Organic+Paid+Local: An Alternate Strategy for Constantly Adapting Local SERPs
The digital marketing world is dynamic and nothing ever remains the same for long. Take local SERPs for instance. It seems that every time you search for a...
No Time For In House Marketing? Work With A Freelancer
These days it’s no longer a question of whether or not to market your business but how to do it. In my line of work, I have come across several small...
Google My Business is rolling out ‘Get a Quote’ buttons for Local Businesses
As a digital marketer, I like to keep tabs on what is happening in the digital space and SEO world. So I was excited when in late July, Google quietly rolled...
Clearing Confusion Between 301s, 302s, and Canonicals
After working in the digital marketing space for a number of years, I have come to realize that every once in a while, certain debates come up and they’re...
Common Website CRO Mistakes Your Current Marketing Team Is Missing
Conversion rate optimization or CRO is one of the processes involved in digital marketing and it’s one of the many skills I have as a digital marketer. CRO...