How Google’s Nofollow, Sponsored, & UGC Links Impact SEO

In my years working in the digital marketing space, one of the things I’ve learned is that SEO is a dynamic field where changes are constantly happening. Just the other day, Google sent waves through the SEO world after announcing changes to how nofollow link...

What Caused Google Review Stars To Drop by 14% In Search

The digital space is dynamic and nothing ever stays the same for long and this spills over to digital marketing as well. As a digital marketing consultant, I’ve learned to anticipate and keep an eye out for these changes partly because I love learning new things and...

4 Tips to Market a Technical Product

In my digital marketing career, I have had the opportunity to craft different kinds of marketing strategies for my various clients. Some of the most challenging among these involved coming up with ways to market technical products, especially those that make use of...