by Massif.Co | Dec 10, 2018 | Blog
In digital marketing, like in many other areas, too much information can be a bad thing. As digital marketers, we have to track lots of metrics that deliver a ton of data. While we certainly need this data to deliver value to our clients, spending too much time...
by Massif.Co | Nov 27, 2018 | Blog
In the course of my work, I’ve occasionally had reason to be embarrassed in front of a client. I remember one scenario clearly- I had spent days preparing my presentation. Come the day of the meeting, my client remarked on something they’d noticed in the local SEO...
by Massif.Co | Nov 19, 2018 | Blog
A large part of my work as a digital marketing consultant involves coming up with a content marketing strategy for my clients. Since SEO is one of my fortes, I enjoy using my skills to deliver content that best serves both my clients and their customer’s needs. While...
by Massif.Co | Nov 14, 2018 | Blog
Google ads are in the process of adjusting the use of their exact match type and its impact in future ads. As we are given more options in some areas and worry about crafting ads more and more, Google is making adjustments to a match type that seemed like it was...
by Massif.Co | Nov 9, 2018 | Blog
Every so often in my digital marketing career, I come across strategies that are touted as game changers. One of the marketing techniques that has gained popularity thanks to its remarkable success rate is audience targeting. If you’re marketing your business online,...
by Massif.Co | Nov 2, 2018 | Blog
Google’s latest feature for business in maps and Google My Business is making an impact in the SEO community. Google has recently added a “Follow” button to GoogleMy Business and Map listings in search. This feature allows for consumers to follow and...
