Dentma: Driving Demo Requests for Orthodontic Practice Software

by | Feb 5, 2020 | Analytics, Consulting, Content Marketing, Conversion Rate Optimization, Marketing Case Studies, Search Engine Marketing / PPC, Search Engine Optimization / SEO

Last updated: November 2026

Snapshot

  • Client: Dentma
  • Industry: Software for orthodontic practices
  • Services: Paid ads, website, creative and video, email marketing and CRM build
  • Year: 2020

The Challenge

Dentma’s Ava software connects directly to a practice’s patient management system and helps orthodontists bring in new patient starts. Selling to busy orthodontists means reaching a narrow audience and turning interest into demos.

What We Did

We ran paid ads aimed at orthodontists and their teams, built the website, creative and video to explain the product, and set up the CRM and email marketing to follow up with every lead.

The Outcome

Demo requests increased as the ads, site and follow up system started working together.

Why Reddit and Community Content Are Showing Up in Your Clients’ Search Results and What to Do About It

by | September 5, 2026 | Blog, Search Engine Optimization / SEO | 0 Comments

Reddit and community content now show up on the first page of Google for searches your clients used to own with clean, well optimized pages. You search a product, a service or a "best" query, and half the results point to Reddit threads, forum posts or user...
Read More

The Real Role of Content Refreshing in Modern SEO

by | July 13, 2026 | Blog, Search Engine Optimization / SEO | 0 Comments

There is a point in every SEO strategy where publishing something new is not always the smartest move. Sometimes, the better opportunity is sitting inside the website already. At Massif, we look for pages that have existing credibility, existing rankings, or some...
Read More

More Google Ads Automation Makes Clean Conversion Data More Important

by | September 26, 2026 | Blog, Search Engine Optimization / SEO | 0 Comments

Google Ads continues to expand its automation capabilities, taking over more of the decisions that used to sit directly with advertisers. AI Max can expand search matching, generate customized ad copy, and choose different landing pages through Final URL expansion....
Read More

How We Help Service Businesses Get More Leads Without Chasing Algorithms

by | August 20, 2025 | Blog, Conversion Rate Optimization, Search Engine Marketing / PPC | 0 Comments

Imagine this: You’ve invested countless hours researching the latest SEO trends, only to have search engine algorithms shift overnight. Suddenly, your carefully crafted strategy doesn’t deliver results anymore. Frustrating? Absolutely, and you’re not alone in feeling...
Read More


Technique

Our Approach

01

Select Services

Let’s find the right marketing services to fit your business needs.

02

Identify A Strategy

Our team will craft the deliverables to make you succeed.

03

Reach Your Objective

We will track and manage our path with refined reporting and goals.

Other Readings

Our Other Posts