Recently a good friend, Ty Mangum of Window Expressions reached out with some concerns he had regarding previous search engine optimization he had invested in. The industry is full of people that have followed poor and outdated practices expecting results. Ty had not been given quite as good of service as he had expected but I offered to take a look and see what I could do to help.
Goal: Improve Business Listing & Ranking Problems
The issue at hand was some local optimization with business listings had caused Ty’s business Window Expressions to not rank for some of the most popular and appropriate keywords for his services. Ty’s main focus was to rank for window blinds and window shutters in the southern Utah areas including Cedar City and St. George. After looking into his website and competitors I noticed that Google My Business optimization was not the main issue at hand. I saw that the need for more on-site local optimization was needed in order to make it clear to search bots that he needed to rank for the services the business provided in the local market.
The Local Marketing Metrics I Tracked
After keyword research and competitive analysis I came up with a large list of local keywords that he needed to rank for in the local area. After changes were made the following results were seen.
Window Expressions Local Business Listing Results
| St. George Rankings | 9/13 | 9/28 | Improvement |
| Total Keywords You Rank For | 166 | 269 | 162.05% |
| Average Rank | 16 | 10 | 6 |
| Rankings In Top Five | 12 | 38 | 316.67% |
| Rankings In Top Ten | 31 | 111 | 358.06% |
| Cedar City Rankings | 9/13 | 9/28 | Improvement |
| Total Keywords You Rank For | 61 | 267 | 437.70% |
| Average Rank | 16 | 10 | 6 |
| Rankings In Top Five | 0 | 49 | N/A |
| Rankings In Top Ten | 9 | 129 | 1433.33% |
Local Marketing Tactics Used To Improve Business Listings & Ranking
Once my keywords had been targeted, I took the time to improve on-site optimization for the appropriate keywords in a natural manner. After a few days we noticed great placement in the search results and within about two weeks we saw incredible shifts and many new rankings.
Often times you may have everything lined up with local business listings but not make it clear to search bots what you do. By naturally writing your web content for Google you can make it very clear what services or products you provide. With a little more focus on the on site changes to his website I had him ranking for very competitive keywords in the local markets quickly.
Working with small business is a blast and it is incredible what impacts a few small changes can make to a web sites bottom line in a local market.
Please contact me if you would like to look into the marketing options I can provide to improve your bottom line and bring more people to your website in your market.