Website Redesign – Moab Cliffs & Canyons, Professional Guide Services

by | Jan 23, 2023 | Marketing Case Studies, Web Development, Website Hosting & Security

As Moab’s oldest climbing and canyoneering guide service, they have earned the reputation of being the area’s Vertical Specialists by safely guiding clients through some of the most rugged and interesting desert terrain imaginable. They pride themselves in being specialists in the area of expertise (rock climbing and canyoneering) and don’t offer any other types of trips!

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Goal:  Get A New Site Facelift For An Edge In The Competitive Market

Moab has seen a massive growth in popularity, due in part to the many outdoor activities available in Utah. Moab Cliffs & Canyons is one of the most well-known and established guide services in the area, but needed a refresh to their website design to stay competitive.

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Skills Used Within Their Website Redesign Engagement

Web Design
100%
Web Development
100%
Web Hosting & Security
100%

The Finished Product – A Fresh Website

Rocner – Canyoneering Gear

by | July 16, 2019 | Marketing Case Studies, Analytics, Consulting, Content Marketing, Conversion Rate Optimization, Paid Social Media Marketing / SMM, Search Engine Marketing / PPC, Search Engine Optimization / SEO, Web Development, Website Hosting & Security | 0 Comments

I was approached with the opportunity to work with a company in the medical space that wanted to utilize a common dropshipping platform to sell the goods they had access to. Although the project was not a good fit for the parties, it lead me down a exiting rabbit hole...
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SEO vs. SEM: Which Strategy Is Right for Your Business?

by | January 20, 2025 | Blog | 0 Comments

With the online marketplace becoming increasingly competitive, businesses are constantly searching for ways to stand out and drive traffic to their websites. Two of the most effective strategies at your disposal are Search Engine Optimization (SEO) and Search Engine...
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Google Ads in 2025: What’s Working Now That Automation Took Over

by | October 4, 2025 | Blog, Search Engine Marketing / PPC, Search Engine Optimization / SEO | 0 Comments

The Google Ads landscape has changed. What used to be a channel driven by hands-on bidding and keyword micromanagement is now a fully automated, AI-optimized system. For many advertisers, this shift brings confusion or frustration. But at Massif, we see opportunity,...
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The Impact of Ad Extensions on SEM Performance

by | June 29, 2023 | Blog | 0 Comments

Do you want to increase the reach and impact of your search engine marketing ad campaigns? Adding Ad Extensions to your SEM performance is an effective way to do this. They provide users with additional information, such as location or contact details, that can give...
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