Mask Shortage Solution: Connecting Mask Makers With Health Workers in Need

by | Apr 1, 2020 | Marketing Case Studies, Analytics, Consulting, Conversion Rate Optimization, Search Engine Optimization / SEO

Last updated: November 2026

Pro bono project.

Snapshot

  • Project: Mask Shortage Solution
  • Focus: Community response to the 2020 PPE shortage
  • Services: SEO and content
  • Year: April 2020

The Challenge

In the early months of COVID-19, demand for masks and PPE far outpaced supply. Clinics often didn’t know how to get help, and people making masks didn’t know where to send them.

What We Did

As a pro bono project, we built content and search visibility to connect mask makers and donors with the health workers and organizations that needed masks.

The Outcome

The project gave makers and those in need a simple way to find each other during a critical shortage.

maskshortagesolution image

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