Last updated: November 2026
Snapshot
- Client: Open Sky Productions
- Industry: Event production and audiovisual services for corporate events, concerts and private functions
- Service: Google Ads build, management and conversion tracking
- Timeframe: Multi year partnership. Results below cover October 2023 to October 2026.
Results at a Glance
- More than 3x more ad clicks per quarter: from about 2,500 in late 2023 to nearly 8,000 in the third quarter of 2026
- Open Sky raised its ad budget in stages over three years as the results held up
The Starting Point
Open Sky Productions provides audiovisual production for corporate events, concerts and private functions. Event buyers plan ahead and compare vendors carefully. Open Sky needed to show up when planners search for a production partner and to capture those inquiries cleanly.
What We Did
We built Open Sky’s Google Ads program from the ground up, organized around the services they sell.
We review search terms on an ongoing basis, add negative keywords and adjust match types, so the budget stays on event planners and buyers instead of unrelated searches.
We set up form and call conversion tracking. When Open Sky moved its CRM from HubSpot to Zoho, we worked to connect lead data from the new CRM back into Google Ads.
The Results
Ad traffic more than tripled over three years, from about 2,500 clicks a quarter in late 2023 to nearly 8,000 in the third quarter of 2026. As the program delivered, Open Sky kept increasing its investment and grew the budget in stages.