Blog
What AI Driven Search Trends in April Mean for Your SEO Strategy
April often brings sweeping algorithm updates that can leave businesses scrambling. You might notice sudden shifts in your website traffic or a drop in your lead quality. This unpredictability is exactly why mastering SEO optimization and AI is your most powerful...
What April Data Reveals About Performance Max Campaign Effectiveness
You spent the first quarter of the year trusting automation with your marketing budget. Now, the early numbers are in. Are your Performance Max campaigns actually driving meaningful growth, or just burning through cash? April is a crucial checkpoint for digital...
The 5 Biggest Google Ads Updates of 2019
Online advertising is one of those things you can’t afford to ignore as a digital marketer. This is one of the areas I...
St. George Chamber of Commerce: Growing Search Visibility During the 2020 Crisis
When the coronavirus crisis hit in 2020, local businesses turned to the chamber for guidance and resources, and that information needed to be easy to find online.
Mask Shortage Solution: Connecting Mask Makers With Health Workers in Need
In the early months of COVID-19, demand for masks and PPE far outpaced supply. Clinics often didn’t know how to get help, and people making masks didn’t know where to send them.
Changes In Local Search: Diving Into The New “Query Carousel”
In the digital marketing world, seemingly small changes can create huge ripples and in my years in the business, I’ve...
Why ⅕ of Young Consumers Didn’t Read Local Business Reviews in 2019
Young people these days are considered digital natives and if you’re in the digital marketing field like I am, you...
ARQ Marketing: Building a Paid Ads Offering for a Dental and Orthodontic Agency
ARQ’s team brought years of experience in the dental and orthodontic space and wanted to deliver stronger paid advertising results for its practices.
Getting To Clean, Useful Google Analytics Website Data Use
Google Analytics (GA) is one of the most important tools for digital marketers and businesses in this digital era....
Slow Site Speeds Getting You Down? Try These SEO Edits
Part of my job as a digital marketer is to use my skills to help my various clients to leverage on their websites in...
Dentma: Driving Demo Requests for Orthodontic Practice Software
Dentma’s Ava software connects directly to a practice’s patient management system and helps orthodontists bring in new patient starts. Selling to busy orthodontists means reaching a narrow audience and turning interest into demos.