Blog
Search Isn’t Dead—It’s Fragmented. How to Win Visibility Across Google, SGE, ChatGPT, and More
Remember when SEO meant optimizing for one search engine? Those days are over. Your potential customers now search across multiple platforms—Google's traditional results, SearchGPT, ChatGPT, Perplexity, and emerging AI tools. If your multi-platform search visibility...
Not Every Business Needs AI SEO: Here’s How to Know if You’re a Fit
AI search is exploding. Marketers are treating it like the next gold rush, racing to build content, inject prompts, and "optimize" for platforms like ChatGPT and Gemini. But here’s the truth we don’t hear enough in this space: AI SEO is not for everyone. And forcing...
3 Small Business Marketing Tips for 2019, Now & Into The Future
Small businesses in the US provide thousands of jobs annually and are the cornerstones of most local communities. They...
Utah Public Lands Alliance
While being an active outdoorsman and passionate about the great things the outdoors can offer us I was able to cross...
A Year Consulting On My Own, Ready For 2019
It’s that time we all look back on the previous year and wondered what the heck will play out the coming year. 2018...
Making Sure Your Technical Digital Marketing Project Is Result Focused
In digital marketing, like in many other areas, too much information can be a bad thing. As digital marketers, we have...
How A Business Location Has A Huge Algorithm Impact On The “Proximity To Searcher” Local Ranking Factor
In the course of my work, I’ve occasionally had reason to be embarrassed in front of a client. I remember one scenario...
How An SEO Tackles An Audience Focused Content Marketing Strategy
A large part of my work as a digital marketing consultant involves coming up with a content marketing strategy for my...
How Google’s Exact Match Type Algorithm Adjustment Isn’t Ready To Deliver
Google ads are in the process of adjusting the use of their exact match type and its impact in future ads. As we are...
Paid Audience Targeting Won’t Overcome SEO Focused Keyword Targeting Anytime Soon
Every so often in my digital marketing career, I come across strategies that are touted as game changers. One of the...
Google My Businesses New “Follow” Button Has Been Noticed By SEO’s
Google’s latest feature for business in maps and Google My Business is making an impact in the SEO community. Google...