Blog
How to Align Performance Max Campaigns with Real Purchase Intent
Do you ever feel like your ad budget is vanishing into thin air without bringing in the right customers? You’re not alone. Many business owners launch automated ad campaigns hoping for the best, only to find they’re getting clicks but not sales. This is a common...
Why January Is the Right Time to Rethink Search Marketing Campaigns
The holiday rush is over, the decorations are packed away, and business is returning to its normal rhythm. For many business owners, January feels like a time to catch up. But if you are simply hitting "repeat" on last year’s strategies, you might already be falling...
3 Small Business Marketing Tips for 2019, Now & Into The Future
Small businesses in the US provide thousands of jobs annually and are the cornerstones of most local communities. They...
Utah Public Lands Alliance: A Site and Content Foundation for an Outdoor Advocacy Group
The Utah Public Lands Alliance formed during Southern Utah’s growth boom to serve people who care about access to the outdoors. It needed a place online to share its mission and keep supporters informed.
A Year Consulting On My Own, Ready For 2019
It’s that time we all look back on the previous year and wondered what the heck will play out the coming year. 2018...
Making Sure Your Technical Digital Marketing Project Is Result Focused
In digital marketing, like in many other areas, too much information can be a bad thing. As digital marketers, we have...
How A Business Location Has A Huge Algorithm Impact On The “Proximity To Searcher” Local Ranking Factor
In the course of my work, I’ve occasionally had reason to be embarrassed in front of a client. I remember one scenario...
How An SEO Tackles An Audience Focused Content Marketing Strategy
A large part of my work as a digital marketing consultant involves coming up with a content marketing strategy for my...
How Google’s Exact Match Type Algorithm Adjustment Isn’t Ready To Deliver
Google ads are in the process of adjusting the use of their exact match type and its impact in future ads. As we are...
Paid Audience Targeting Won’t Overcome SEO Focused Keyword Targeting Anytime Soon
Every so often in my digital marketing career, I come across strategies that are touted as game changers. One of the...
Google My Businesses New “Follow” Button Has Been Noticed By SEO’s
Google’s latest feature for business in maps and Google My Business is making an impact in the SEO community. Google...