by Massif.Co | Oct 9, 2019 | Blog
These days it’s no longer a question of whether or not to market your business but how to do it. In my line of work, I have come across several small businesses that invest in marketing almost as an afterthought. Many others feel that they don’t require any outside...
by Massif.Co | Sep 23, 2019 | Blog
As a digital marketer, I like to keep tabs on what is happening in the digital space and SEO world. So I was excited when in late July, Google quietly rolled out a “Get a Quote” button for businesses that have turned on messaging on their Google My Business (GMB) app....
by Massif.Co | Sep 9, 2019 | Blog
After working in the digital marketing space for a number of years, I have come to realize that every once in a while, certain debates come up and they’re never resolved. One of these debates revolves around this question “Are 301s, 302s and rel-canonicals basically...
by Massif.Co | Aug 21, 2019 | Blog
Conversion rate optimization or CRO is one of the processes involved in digital marketing and it’s one of the many skills I have as a digital marketer. CRO simply refers to the process of optimizing your website to increase conversions or enable people to take certain...
by Massif.Co | Aug 9, 2019 | Blog
Whenever I’m running a digital marketing campaign for my clients, one of the skills I rely on is conversion rate optimization. This is the process of ensuring that visitors to a website are directed to a particular task that I would like them to perform. Maybe I want...
by Massif.Co | Jul 22, 2019 | Blog
The whole point of SEO is to get more visitors to your site whether your goal is to sell stuff or attract regular readers or subscribers. The most common tactic used by digital marketers like myself is optimizing the client’s site content for common words that people...
