Rocner Canyoneering Gear: Launching a Niche E-Commerce Brand From Scratch

by | Jul 16, 2019 | Marketing Case Studies, Analytics, Consulting, Content Marketing, Conversion Rate Optimization, Paid Social Media Marketing / SMM, Search Engine Marketing / PPC, Search Engine Optimization / SEO, Web Development, Website Hosting & Security

Last updated: November 2026

Founder side project, built and launched by the Massif founder.

Snapshot

  • Brand: Rocner Canyoneering Gear
  • Industry: E-commerce, canyoneering gear
  • Services: Store build, SEO, content, paid ads, email, social, product photography and design
  • Year: 2019

The Challenge

Canyoneering is a small sport with specific gear needs, and avid canyoneers have few places to buy functional equipment. The goal was to test an e-commerce strategy in a niche market with a store that served that community well.

What We Did

We built the store and brand from the ground up, including the website, product photos and graphic design, then launched it with SEO and content, paid ads, email and social media.

The Outcome

Rocner launched as a complete e-commerce brand. Running every part of an online store was a hands on learning experience that carries into the work we do for Massif’s e-commerce clients.

Rocner Canyoneering Blog Photo

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