Blog
Is Paid Search Still Worth It With AI in the Mix? What to Watch in 2025
The rise of AI search has changed how people start their customer journey. ChatGPT, Gemini, and Google’s AI Overviews are answering more questions directly in the results page. For some marketers, this has sparked a debate: if AI is handling top-funnel education, is...
Google Ads in 2025: What’s Working Now That Automation Took Over
The Google Ads landscape has changed. What used to be a channel driven by hands-on bidding and keyword micromanagement is now a fully automated, AI-optimized system. For many advertisers, this shift brings confusion or frustration. But at Massif, we see opportunity,...
Rant: Find The Fans (Customers, Clients, Consultants) That Have Your Interests In Mind
Today there is constant conversation about how you can market yourself as a individual in this world of self...
Marketers Who Want To Cause Change Cause Tension.
Paraphrased From Sections Of Seth Godin’s “This Is Marketing” Tension is not the same as fear. If you feel like your...
Deciding What Competitor Keywords to Strategically Target In Your Marketing
Being conversant with keyword research and best SEO practices is a big plus when working as a digital marketing...
Coming To Understand Your XML Sitemaps Impact On Your Site Visibility
As a digital marketing consultant, SEO is one thing I’m conversant with. In fact, SEO is part of the digital marketing...
Marketing Quotes I Loved From Seth Godin’s “This Is Marketing”
Seth is a remarkable and iconic marketer, as an digital marketer there is a battle between the new age habits and data...
From Google Techs: A “Technically” Well-Optimized Site Won’t Rank Alone Without Good SEO & Consumer Focused Content
Early on in my career, as I was learning the ins and outs of digital marketing, one thing always stood out for me-...
Improved Ranking By Choosing the Right Google My Business Category for Your Local Business
Being a digital marketing consultant means I spend most of my time looking for new ways to market my clients’...
Attending 2019 Silicon Slopes – Gathering Wisdom & Insights From Industry Leaders
I was very glad to have the opportunity to attend this years Silicon Slopes Tech Summit in Salt Lake City. The...
SEO Challenges In Retail Product Markets
Recently I have considered the SEO aspects that are unique to retail product markets. There are a lot of companies...