Whenever I’m running a digital marketing campaign for my clients, one of the skills I rely on is conversion rate optimization. This is the process of ensuring...
Author
Braden Tobler
Founder and CEO, Massif.Co
Braden founded Massif after four years at an SEO agency, where senior mentors taught him the fundamentals and eventually helped him plan the jump to running his own firm. He brings more than ten years of SEO experience and over six years of paid ads management, and he still works hands on across every Massif service.
He grew up in St. George, studied Computer and Information Technology at Dixie State University, and built Massif around a simple belief: be honest about what is worth the budget, measure what actually pays the bills, and never sell hype. His articles cover SEO, Google Ads, AI search and the tracking that proves what is working.
- 10+ years of SEO experience
- 6+ years of paid ads management
- Founder and CEO of Massif.Co
- Computer and Information Technology, Dixie State University
- Podcast guest on search, ads and AI
- Based in St. George, Utah
As Heard On
Podcasts and Media
Decoding Clicks and Cashflow | Coastal AI Chats | Right Media Group Chronicles | Marketing Lyfe with Taylor Timothy
Writing
Articles by Braden
The New SEO: Optimizing for Searcher Intent Explained
The whole point of SEO is to get more visitors to your site whether your goal is to sell stuff or attract regular readers or subscribers. The most common...
Quick Tips From Other Marketers About Hard Times (Applies To All Entrepreneurs)
Another great podcast from my friend Taylor Timothy, give it a listen for some tips that I think can apply to all businesses that deal with common struggles...
Rocner Canyoneering Gear: Launching a Niche E-Commerce Brand From Scratch
Canyoneering is a small sport with specific gear needs, and avid canyoneers have few places to buy functional equipment. The goal was to test an e-commerce strategy in a niche market with a store that served that community well.
Google Is Displaying Podcasts in The Search Results (SERPs): Audio SEO Becoming a Thing
One of the things I really like about my digital marketing job is how dynamic this field is. Something new comes up almost every day making it an exciting...
Ashkakes: Launching a Professional Brand for a Self Taught Custom Cake Maker
Ashley, a self taught baker, had built a following for her custom cakes on social media alone. To grow it into a real business, she needed a professional presence customers could find beyond social platforms.
Know the Google User Experience Report & Its Impact On Your Site Speed
Let’s say you’re working for a client. You’ve made sure their site is easy to navigate, you’ve cleared and polished the site’s architecture and done all the...
The 5 SEO Recommendations That Matter in the End
In my line of work, dealing with SEO is pretty much standard so I know first-hand how quickly things change in that field. This makes it hard to measure its...
5 Ways To Turn Google My Business Profile Traffic Into Foot Traffic
As a digital marketer, part of my work involves recommending all kinds of useful tactics to help my business clients improve local SEO and boost their...