What Caused Google Review Stars To Drop by 14% In Search

The digital space is dynamic and nothing ever stays the same for long and this spills over to digital marketing as well. As a digital marketing consultant, I’ve learned to anticipate and keep an eye out for these changes partly because I love learning new things and...

4 Tips to Market a Technical Product

In my digital marketing career, I have had the opportunity to craft different kinds of marketing strategies for my various clients. Some of the most challenging among these involved coming up with ways to market technical products, especially those that make use of...

No Time For In House Marketing? Work With A Freelancer

These days it’s no longer a question of whether or not to market your business but how to do it. In my line of work, I have come across several small businesses that invest in marketing almost as an afterthought. Many others feel that they don’t require any outside...

Clearing Confusion Between 301s, 302s, and Canonicals

After working in the digital marketing space for a number of years, I have come to realize that every once in a while, certain debates come up and they’re never resolved. One of these debates revolves around this question “Are 301s, 302s and rel-canonicals basically...