Why Marketing Matters

In a world awash with innovations where customers are bombarded with new services, products, solutions, and tech, marketing matters more than ever before. Marketing makes change happen and businesses that want to remain competitive would do well to remember this....

Red Mountain Technology Solutions

I’m was very happy to begin work with the team at Red Mountain Technology Solutions. With my passion for marketing technical execution and their technical industry knowledge we are working to serve local professionals with refined technology services that can help...

What Does Google New Upgraded GMB Mean for Local Businesses?

The digital world changes so fast and as a digital marketer, you have to stay on top of these changes. Take for instance the recent changes to Google My Business (GMB). In July 2020, a few people noticed that Google seemed to be testing out upgraded GMB profiles where...

Using How-To Content In Your Online Marketing Strategy

One of the most timeless types of content is “how-to” content. Don’t believe me? Just do a quick search on any topic and narrow it down to the ones with titles that include “how-to”. You’re guaranteed to get a ton of them. The simple fact is that such content is...