Rocner Canyoneering Gear: Launching a Niche E-Commerce Brand From Scratch

Canyoneering is a small sport with specific gear needs, and avid canyoneers have few places to buy functional equipment. The goal was to test an e-commerce strategy in a niche market with a store that served that community well.

Ashkakes: Launching a Professional Brand for a Self Taught Custom Cake Maker

Ashley, a self taught baker, had built a following for her custom cakes on social media alone. To grow it into a real business, she needed a professional presence customers could find beyond social platforms.