Blog

How to Audit Your Search Strategy Before Year-End

From Clicks to Customers: Talking Google Ads and SEO on the Decoding Clicks and Cashflow Podcast

Braden Tobler joins Tanner Holt on episode 103 of the Decoding Clicks and Cashflow Podcast to break down Google Ads, SEO, lead value, attribution and where AI fits in search.

Why Q4 Is the Worst Time to Ignore Your Local SEO

SEO Optimization and AI: What January Strategy Changes Will Matter Most in 2026

Search Engine Optimization / SEO

Do you feel like the digital ground is shifting beneath your feet again? If you’ve been watching the rapid evolution of search engines, you’re not imagining things. The way we search, find answers, and discover brands has fundamentally changed, leaving many business...

What Early January Data Tells Us About Performance Max Campaigns in the Year Ahead

Conversion Rate Optimization, Search Engine Marketing / PPC, Search Engine Optimization / SEO

The holidays are over, the dust has settled, and marketers everywhere are looking at their dashboards with a mix of curiosity and anticipation. If you’re managing digital ads, you might have noticed some interesting shifts in your Performance Max campaigns as the new...

Reflections & Gratitude After A First Quarter Of Full Time Marketing Consultant Work

After a very successful first quarter as a full time self-employed digital marketing consultant I stepped back to...

Lazalu Zion: Building an Online Home for an Off Grid Retreat Near Zion

For about twenty years Lazalu was a retreat for artists. When its owner, Robert, opened the home to guests on Airbnb and VRBO, it needed a web presence of its own that could support marketing for the long term.

Moab Cliffs & Canyons: Top Search Visibility for Moab’s Original Climbing Guides

Moab Cliffs & Canyons has guided climbers and canyoneers since 1999. As Moab tourism grew, so did the number of guide companies competing for the same searches, and a strong reputation on the ground needed to show up just as strongly online.

Dixie 4 Wheel Drive: Top Local Rankings for a St. George 4×4 Specialist

Dixie 4 Wheel Drive builds and upgrades Jeeps, trucks and side by sides in one of the best off road regions in the West. They wanted an online presence that matched their reputation, locally and with off road customers nationwide.

Royal Legal Solutions: Growing Consultations for an Asset Protection Law Firm

Royal Legal Solutions, led by attorney Scott Smith, brings asset protection to everyday real estate investors, a service once reserved for much larger portfolios. The firm wanted to scale its marketing in a competitive space while growing its in house team.